Head of Integrated Marketing

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $187k - $271.1k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Empower

WebsiteLinkedInAll Job Openings

10,000+ employees

💸 Finance

💳 Fintech

👥 B2C

Finance • Fintech • B2C

Empower is a leading provider of financial services focused on helping individuals and organizations achieve financial freedom through retirement planning and investment management. Serving over 19 million Americans, Empower offers a comprehensive suite of finance-related services, including smart planning and investment advice, and tools like the Empower Personal Dashboard™ for a complete financial view. The company is renowned as a top retirement plan provider and works closely with personal investors, workplace plan savers, plan sponsors, and financial professionals. Empower is also recognized for initiatives in Diversity, Equity, Inclusion, and has a social commitment that bolsters community impact.

📋 Description

• Own and evolve Empower's enterprise brand strategy, positioning, value proposition, and brand architecture • Translate business priorities into integrated marketing strategies across brand communications, product experiences, partnerships, customer interactions, and go-to-market initiatives • Use consumer research, competitive intelligence, cultural insights, and brand analytics to strengthen differentiation, relevance, and engagement • Lead full-funnel marketing strategy, brand marketing, paid media, and integrated campaigns across awareness, consideration, acquisition, engagement, and retention • Direct brand and paid media investment strategy, budget allocation, and channel planning • Establish strategic direction for campaigns across television, digital advertising, social media, experiential marketing, and emerging channels • Partner with Creative and manage external creative and media agency relationships • Establish integrated marketing processes for planning, briefing, prioritization, execution, measurement, and optimization • Ensure brand consistency across paid, owned, and earned media and customer touchpoints • Develop and maintain enterprise brand guidelines, systems, assets, and tools • Lead sponsorship and strategic partnership strategy, including sports, entertainment, talent, and experiential activations • Establish performance criteria and measurement frameworks for sponsorships, partnerships, and brand investments • Define brand health metrics and performance indicators • Collaborate with Analytics and Finance on attribution, incrementality, marketing mix measurement, CAC, and LTV • Apply experimentation, consumer research, campaign testing, and performance insights to improve effectiveness and investment decisions • Build, develop, and lead high-performing marketing teams and leaders • Partner with Creative, Brand Communications, Workplace Marketing, Media, Product, Sales, Customer Experience, Analytics, Finance, and executive leadership • Drive measurable improvements in national brand recognition, differentiation, customer engagement, and commercial growth

🎯 Requirements

• Bachelor's degree in Marketing or a related field • 12+ years of brand and marketing leadership experience, including enterprise brand strategy, integrated marketing, and paid media management at scale • Demonstrated experience building, strengthening, or accelerating a nationally recognized consumer brand • Experience developing and executing full-funnel marketing strategies connecting brand awareness and consideration with customer acquisition, engagement, retention, and business growth • Experience managing large-scale paid media investments, integrated marketing campaigns, marketing budgets, and creative and media agency relationships • Expertise in brand strategy, brand positioning, brand architecture, consumer insights, competitive analysis, and brand health measurement • Experience developing integrated campaigns across traditional, digital, social, and experiential marketing channels • Knowledge of marketing measurement and economics, including media effectiveness, attribution, incrementality, customer acquisition cost (CAC), customer lifetime value (LTV), and marketing mix modeling (MMM) • Demonstrated ability to influence executive stakeholders and collaborate across complex, cross-functional organizations • Experience building, developing, and leading high-performing marketing teams and senior leaders • Experience using marketing analytics, consumer research, media measurement, and campaign performance reporting platforms • Experience managing enterprise-level marketing budgets and external agency partnerships with accountability for investment performance • Must be authorized to work for any employer in the U.S.; employment visa sponsorship is unavailable • Reliable high-speed wired internet connection and suitable home workspace required for remote work • Master's degree in Marketing, Business Administration (MBA), or a related field (preferred) • Experience leading brand transformation, repositioning, or enterprise brand architecture initiatives (preferred) • Experience in financial services, retirement services, wealth management, or another regulated consumer industry (preferred) • Experience leading nationally recognized sponsorships, sports and entertainment partnerships, or large-scale experiential brand activations (preferred) • Experience implementing advanced marketing measurement approaches (preferred)

🏖️ Benefits

• Medical, dental, vision and life insurance • Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup • Tuition reimbursement up to $5,250/year • Business-casual environment that includes the option to wear jeans • Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year • Paid volunteer time — 16 hours per calendar year • Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA) • Business Resource Groups (BRGs) open to all • Bonus program opportunity for non-sales positions • Other necessary computer equipment provided • Flexible work environment

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