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Global Director – Field and Channel Marketing

Job not on LinkedIn

🔥 0 minutes ago

🌐 United States, Ireland – Remote

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🐊 Florida, Washington – Remote

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⏰ Full Time

🔴 Lead

🎡 Marketing

Where this job comes from

Posted on WatchGuard Technologies's careers page, not through a job board

First seen by Remote Rocketship 0 minutes ago

Logo of WatchGuard Technologies

WatchGuard Technologies

1001 - 5000 employees

Founded 1996

🔒 Cybersecurity

🔐 Security

🏢 Enterprise

Cybersecurity • Security • Enterprise

WatchGuard Technologies is a cybersecurity company specializing in providing comprehensive security solutions for businesses and managed service providers (MSPs). Their offerings include network security products like firewalls and secure Wi-Fi, endpoint security with detection and response capabilities, and identity security featuring multi-factor authentication. WatchGuard's Unified Security Platform integrates these services to deliver efficient, scalable, and automated security management. The company focuses on simplifying cybersecurity with AI-driven technologies and threat intelligence, making it accessible and effective for a range of industries.

📋 Description

• Lead WatchGuard’s global Field, Partner, and Events Marketing organizations • Create and implement integrated marketing plans aligned with sales strategy, market trends, and customer and partner segments • Develop and deliver end-user marketing programs with sales teams, channel partners, and distributors • Generate partner demand and support new logo acquisition, partner recruitment, partner growth, customer retention, and advocacy • Publish and monitor results, learnings, and best practices, adjusting plans and priorities as needed • Deliver partner acquisition programs that drive awareness and new partner engagement • Build and execute strategic Account Based Experience plans with sales and ABX teams • Introduce marketing processes, trends, and best practices to scale the business • Translate annual marketing plans into quarterly targets, initiatives, and metrics • Lead online and offline strategic event execution • Maintain an overarching marketing plan and 90-day rolling calendar of integrated activities and events • Provide tailored content support for sales teams and partners • Agree on annual budgets, quarterly program spending, and objectives • Track, report, and forecast team spending and manage vendor accounting requirements • Collaborate with sales leadership, marketing leaders, direct reports, and top partners

🎯 Requirements

• Experience with channel marketing and a deep understanding of channel and distribution • Experience developing direct marketing and demand generation programs • In-depth knowledge of online and email marketing • Understanding of Account Based Experience and experience partnering with sales on account-based approaches • Experience building deep partner relationships and developing and implementing measurable marketing plans • Experience with event planning and execution • Accurate regional budget management, including ownership, management, and reporting of MDF spend • Experience building systems and processes to enable scale • Strong leadership skills with experience managing and developing high-performing teams • Results-oriented ability to drive projects forward amid shifting priorities and goals in a matrixed organization • Strong project management and organizational skills • Strong written and verbal communication skills • Proven ability to meet deadlines under pressure • Experience using CRM systems; Salesforce.com preferred • 10+ years of proven work experience with an ideal mix of marketing, strategic, technical, and business background • BA/BS degree preferred or equivalent combination of education and experience • Ability to travel up to 50% when required

🏖️ Benefits

• Remote work option within the US • Opportunity to work for a global leader in network security, endpoint protection, multi-factor authentication, and secure Wi-Fi • Equal employment opportunities • Reasonable accommodation for qualified individuals with disabilities • Global and regional knowledge-sharing opportunities • Leadership and professional development through managing and developing high-performing teams

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