Head of BU Marketing

🔥 12 hours ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $190k - $205k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 1%

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Argano

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

🏢 Enterprise

🤖 Artificial Intelligence

Consulting • Enterprise • Artificial Intelligence

Argano is a digital transformation and management consulting firm that helps enterprises design and implement high-performance operations. It provides strategy and business consulting, performance consulting, and end-to-end enterprise technology services (cloud migration, application development, ERP and business applications, managed services, and application support). Argano also delivers AI and data capabilities—covering generative AI, agentic AI, AI orchestration and governance, data engineering, data warehousing, and business intelligence—to embed AI into operational workflows. The company partners with major technology vendors (Microsoft, Oracle, SAP, AWS, Snowflake, Blue Yonder, Salesforce, and others) and serves clients across supply chain & logistics, retail/distribution/CPG, manufacturing, healthcare & life sciences, financial services, and construction sectors.

📋 Description

• Lead, hire, and coach the BU marketing directors and product marketing leads across every Argano business unit • Set a common format for BU marketing plans, budgets, and monthly operating reviews • Establish standards for messaging, campaigns, seller-facing assets, narratives, positioning, and persona/buyer maps • Build cross-business-unit stories across overlapping offerings • Turn client results into memorable sales stories and coach BU leads • Own marketing-sourced and marketing-influenced pipeline targets across all business units • Run weekly pipeline-generation cadences and monthly funnel-performance roll-ups • Partner on nurture, paid, ABM, webinar, field, whitespace, and dormant-account programs using HubSpot and Salesforce • Orchestrate Demand Center of Excellence and Brand/Creative capacity across business units • Partner on solution launches, analyst relations, publisher co-marketing, MDF programs, and joint go-to-market motions • Report BU marketing results, pipeline, and spend to the SVP of Marketing and BU leaders • Protect Argano brand standards while allowing business units to maintain publisher-specific points of view

🎯 Requirements

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