B2B Marketing Manager

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ALTUS Receivables Management

WebsiteLinkedInAll Job Openings

201 - 500 employees

💸 Finance

🛡️ Insurance

Finance • Insurance • Technology

ALTUS Receivables Management is a leading provider of audit and recovery services specifically tailored for the property and casualty (P&C) insurance industry. The company utilizes advanced technology and analytics to help clients identify and recover cash leakage through various services, including subrogation audit and recovery, deductible audits, and premium recoveries. With a proven track record and a focus on compliance and data security, ALTUS serves many major insurance carriers and offers deep expertise in the complexities of the insurance sector.

📋 Description

• Own and continuously improve client-facing marketing collateral across all five business units, including capability decks, one-pagers, and leave-behinds tailored to buyer roles • Develop new ideas and approaches for how ARMStrong presents its services to the market • Build and maintain prospect dossiers and meeting preparation tools with personalized conversation hooks and competitive intelligence • Partner with sales leadership to reduce administrative burdens and support prospect engagement and cross-sell activity • Develop materials and tracking tools for multi-business-unit cross-sell opportunities • Own and evolve brand identity, messaging, and visual standards for ARMStrong and its five business unit brands • Develop positioning for each business unit targeting P&C company buyers • Lead ARMStrong's AI positioning and messaging strategy • Ensure sales materials, website content, and external communications communicate ARMStrong's AI capabilities and point of view • Own and improve websites for ARMStrong and each business unit with agency partners • Develop and execute SEO strategy for relevant P&C insurance search terms and buyer intent signals • Oversee content strategy, including case studies and white papers • Partner with the Chief Strategy Officer and business unit leaders on go-to-market and cross-sell plans • Maintain cross-sell tracking and reporting tools for pipeline activity, conversion rates, and opportunities • Manage conference and event strategy, including company presence, sales enablement materials, and follow-up outreach • Monitor competitive activity and market trends, translating insights into positioning updates • Report to the Chief Strategy Officer and work closely with business unit leaders and the sales organization

🎯 Requirements

• 7-10 years of B2B marketing experience • At least 3 years in a senior or director-level role • B2B marketing expertise • Experience working in the P&C insurance industry is strongly preferred but not required • Proven ability to operate as a player-coach, developing strategy and executing directly without relying on a large internal team • Strong writing and communication skills, with the ability to translate complex service offerings into clear, compelling narratives for insurance industry buyers • Demonstrated ability to develop and improve positioning and messaging, including experience articulating a technology or AI-related value proposition • Experience with Salesforce CRM and modern marketing tools • Comfort leveraging AI tools for content development, research, competitive intelligence, and sales enablement • Interest in staying current on how AI is reshaping marketing execution • Familiarity with SEO best practices • Comfort working with web and content agencies • Bachelor's degree required

🏖️ Benefits

• Excellent benefit package with health, dental, vision, life and disability coverage options • 401(k) retirement plan option with company matching • Generous paid time off policy - start with 18 days per year • Paid holidays immediately upon hire - 7 standard holidays & 2 floating holidays of your choice