Director of Lifecycle Marketing

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American College of Education

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2005

📚 Education

🏥 Healthcare

Education • Healthcare

American College of Education is a primarily online, accredited higher-education institution focused on affordable, career-oriented programs for adult learners. ACE offers a wide range of programs across degree levels — bachelor’s, master’s, education specialist (Ed. S. ), doctoral (Ed. D. , DBA), certificates, and micro-credentials — with strong emphasis on education, nursing, healthcare, business, and leadership fields. The college provides licensure pathways, partner solutions for K–12 schools, higher education and healthcare organizations, and student support services designed for working professionals seeking flexible, competency-focused credentials.

📋 Description

• Define the strategy and build and own automated systems guiding prospective students from inquiry through enrollment • Own the lifecycle roadmap and map the prospective-student journey • Design, configure, and continuously improve lifecycle systems across inquiry, application, admission, enrollment, re-inquiry, alumni, and long-term nurture stages • Architect and implement always-on, triggered, and term-based automated journeys • Improve email-assisted inquiry-to-application, application-to-enrollment, and overall inquiry-to-enrollment conversion • Create nurture and re-engagement strategies for high-intent prospects, stalled applicants, no-contact leads, future-term prospects, and longer consideration cycles • Establish testing roadmaps across messaging, cadence, channel, offer, creative, calls to action, and enrollment handoff • Lead segmentation and personalization using behavioral, demographic, program-interest, funnel-stage, engagement, and marketing-source data • Partner with paid media and analytics teams to activate first-party audiences and suppress converted or ineligible prospects • Define lifecycle performance standards, dashboards, and operating reviews connecting engagement to applications, enrollments, cost per enrollment, and incremental value • Own marketing automation architecture, including workflows, triggers, decision logic, data dependencies, integrations, campaign governance, documentation, QA, deliverability, and data hygiene • Manage stakeholder relationships across Enrollment, Marketing, Technology, Analytics, and external partners • Create lifecycle strategy, journey maps, roadmaps, playbooks, technical requirements, and operating processes • Partner with Enrollment leadership on contact strategies, lead prioritization, messaging, service-level expectations, and feedback loops • Ensure lifecycle communications comply with privacy, consent, accessibility, and institutional requirements, including email and SMS standards • Communicate with students and ACE employees in real time using online and electronic media

🎯 Requirements

• Bachelor's degree in marketing, business, analytics, or a related field • 7 or more years of progressive experience in lifecycle, CRM, or conversion marketing • At least 3 years of hands-on experience owning, designing, and building complex email and SMS automations • Deep hands-on expertise in journey configuration, segmentation, trigger and decision logic, branching, personalization, testing, QA, troubleshooting, and channel orchestration across email and SMS • Demonstrated success improving conversion across a multi-step customer journey with long or variable consideration cycles • Advanced working knowledge of enterprise CRM and marketing automation platforms • Experience with Microsoft Dynamics 365, Marketo, Click Dimensions (Click), or comparable tools preferred • Advanced experience designing automated journeys, segmentation, trigger logic, personalization, experimentation, and channel orchestration across email and SMS • Strong analytical judgment evaluating cohorts, funnel progression, incrementality, cost efficiency, and business outcomes • Ability to set lifecycle strategy, visualize end-to-end journeys, prioritize roadmaps, and translate strategy into technical requirements, campaign briefs, measurement plans, and operating processes • Strong stakeholder leadership and communication skills across Marketing, Enrollment, Technology, Analytics, and executive leadership • Working knowledge of email deliverability, consent management, data governance, CAN-SPAM, TCPA, FERPA, and accessibility considerations • Ability to work independently with limited supervision • Exceptional communication, organization, time management, analytical, and problem-solving skills • Must support and embrace the College's Impact mission • Minimum internet bandwidth of 50Mbps download and 5Mbps upload for remote work • Candidates cannot reside in Alaska, Washington D.C., Massachusetts, South Dakota, or Alabama

🏖️ Benefits

• Annual bonus eligibility for all full-time employees • Medical, dental, & vision Insurance • HSA and FSA options • Paid parental leave • Paid volunteer time • Tuition reimbursement & reduction programs • Generous PTO • 401k and employer match • Full-service wellness and EAP program • Employee recognition and awards programs • Employer paid life & AD&D insurance • Short-term disability • Employer paid long-term disability • Virtual-first work environment • Inclusive work environment • Remote work arrangement • AI tools to support efficiency, accuracy, and productivity