VP Integrated Marketing

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D-Wave

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1999

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

D-Wave is a practical quantum computing company that provides cutting-edge solutions for businesses and researchers to solve complex optimization problems. Its products include a quantum cloud service, quantum computers, and a suite of tools designed for rapid quantum development. D-Wave's systems are built specifically for commercial use, enabling organizations across various industries to enhance efficiency, reduce costs, and innovate using quantum technology.

📋 Description

• Develop and execute integrated commercial marketing plans aligned with revenue goals, target industries, priority accounts, and product offerings • Build an operating model connecting demand generation, account-based marketing, digital marketing, website, and marketing operations • Translate go-to-market priorities into annual and quarterly plans, budgets, performance targets, and accountability areas • Oversee demand generation and ABM programs that generate qualified opportunities, accelerate pipeline, support customer expansion, and contribute to revenue growth • Partner with Sales leadership to align marketing investment with priority accounts, industries, territories, commercial opportunities, lead follow-up, and pipeline goals • Establish a closed-loop model connecting campaign engagement, account progression, Sales/BDR feedback, pipeline creation, and learning • Turn customer outcomes, use cases, technical proof points, and market insights into integrated campaigns, content journeys, sales enablement, and executive thought-leadership platforms • Guide digital strategy across paid media, website conversion, SEO, AI discovery and visibility, audience development, retargeting, and campaign optimization • Improve the end-to-end buyer journey, including lead capture, scoring, routing, nurturing, qualification, sales handoff, re-engagement, and opportunity acceleration • Lead the evolution of marketing technology, data, reporting infrastructure, automation, CRM integration, intent data, ABM platforms, analytics, attribution, data quality, governance, and AI-enabled capabilities • Lead monthly integrated marketing impact readouts and use performance data, customer insights, and market intelligence to guide investment and optimization • Manage the integrated marketing budget and external agency resources • Lead, coach, and develop Directors and Managers across integrated marketing • Champion collaboration across Marketing, Sales, Product, Customer Success, Finance, and revenue operations

🎯 Requirements

• 12+ years of B2B marketing experience within enterprise technology, SaaS, cloud, AI, quantum computing, or a similarly complex technology industry • Significant leadership experience across demand generation, account-based marketing, digital marketing, website and SEO, and marketing operations • Proven success building integrated marketing programs that generate qualified pipeline, accelerate opportunities, acquire customers, and contribute to revenue growth • Experience developing ABM strategies for strategic enterprise accounts and complex buying committees • Strong understanding of enterprise buyer journeys, audience segmentation, lead management, funnel optimization, and long sales cycles • Deep experience with CRM, marketing automation, digital marketing platforms, intent data, analytics, attribution, and executive reporting • Demonstrated ability to use data and commercial insights to guide marketing strategy, investment, and optimization • Experience leading Directors and Managers and developing high-performing teams in a high-growth or matrixed organization • Strong record of partnering with Sales and aligning cross-functional teams around shared commercial objectives • Outstanding strategic, analytical, communication, organizational leadership, and change management skills • Experience commercializing emerging or highly technical enterprise technologies is strongly preferred • MBA or equivalent advanced business experience is preferred • No 3rd party candidates will be accepted

🏖️ Benefits

• Company ownership/equity • Competitive pay • Bonus • Perks • Benefits • Culture • Career growth support • Coaching and development opportunities • Equal employment opportunity