Director of B2B Marketing

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🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

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eLocal

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2008

💼 Consulting

🏥 Healthcare

🛡️ Insurance

💰 Private Equity Round on 2017-11

Consulting • Healthcare • Insurance

eLocal is a lead generation company that connects local service providers with customers in need of urgent services. Founded in 2008, eLocal specializes in delivering pre-qualified leads through its pay-for-performance model, helping businesses grow by providing exclusive access to potential customers via phone calls and leads tailored to their specific services and areas. With a focus on industries such as home improvement, legal, and medical services, eLocal has a proven track record of generating millions of quality leads each month for a diverse range of businesses.

📋 Description

• Build the B2B marketing function from scratch, defining strategy, structure, tools, and eventually the team • Own the marketing budget conversation by assessing channels, running tests, and recommending justified spend and expected returns • Develop the channel mix across paid, organic, event, partner, and content channels • Recommend industry conferences and trade shows, including participation level based on expected ROI • Design and run multi-channel B2B campaigns across LinkedIn, email, webinars, and other channels • Articulate eLocal’s Pay-Per-Lead/Call model to SMB owners and national marketing teams • Partner with sales to track performance from first touch through signed contract and inform investment decisions • Turn internal performance metrics into case studies, whitepapers, and success stories • Explore high-scale inbound campaigns using search and industry-specific trade platforms • Equip sales with decks and collateral tailored to local business owners and national marketing teams • Act as internal brand manager to maintain consistent collateral and creative

🎯 Requirements

• 8–10 years in B2B marketing, ideally with direct experience in home services, local services, or a related vertical • Experience building a marketing function from the ground up, or operating within a comparable competitor organization with strong understanding of budget, channel mix, and strategy • Ability to build data-backed business cases for marketing spend, defend recommendations, and adjust underperforming channels • Working knowledge of CPA and LTV • Ability to reach small business owners and corporate marketing managers • Ability to translate complex performance data into persuasive growth narratives • Sales-oriented mindset and persistence in gathering client success information • Proven ability to mentor a small team while remaining a player-coach

🏖️ Benefits

• Medical, Dental & Vision (company-paid medical premiums ranging from 82–95%) • Company-paid Short-Term Disability, Long-Term Disability, and Life/AD&D Insurance • 401(k) with company match • Flexible Paid Time Off • Volunteer Time Off Program • Dedicated time each month for Learning and Development • Monthly wellness stipend • Remote work environment • Award-winning company culture recognized as a Great Place to Work® for six consecutive years