Director of Homeschool Marketing

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StrongMind

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2001

📚 Education

☁️ SaaS

🤝 B2B

Education • SaaS • B2B

StrongMind is a K-12 education company that provides digital learning solutions, curriculum, and services for schools and families. It offers an adaptive, engaging digital curriculum and technology platform aimed at strengthening student outcomes and simplifying K-12 digital learning, along with enrollment marketing and support services. StrongMind also provides a homeschool product for families with built-in curriculum and daily planning guidance.

📋 Description

• Own the strategy for StrongMind Homeschool’s consumer growth engine • Turn business goals into acquisition, conversion, activation, retention, and revenue strategies • Review funnel performance and determine shifts in budget, messaging, creative, channels, or resources • Develop and test audiences, offers, campaigns, landing pages, pricing, messaging, and acquisition strategies • Analyze CAC, conversion, activation, churn, retention, LTV, and customer behavior • Partner with Product to translate capabilities into customer-facing value and inform the product roadmap with customer insights • Build lifecycle strategies across nurture, onboarding, activation, engagement, retention, win-back, referral, and advocacy • Talk to customers and study their behavior to improve Marketing and Product decisions • Partner with the ESA team to turn funding opportunities into scalable customer-acquisition strategies • Build briefs and guide shared creative, content, digital, lifecycle, web, and production resources • Experiment across channels, audiences, creative, messaging, and offers • Use AI to research, analyze, personalize, test, automate, and work faster • Build systems and processes that make growth predictable and repeatable • Drive measurable national growth for StrongMind Homeschool

🎯 Requirements

• 7+ years of progressive B2C Marketing, Growth, or related experience with meaningful ownership of acquisition, revenue, or measurable growth outcomes • Demonstrated experience building or scaling a consumer acquisition engine • Strong understanding of recurring-revenue businesses such as subscription, SaaS, membership, DTC, marketplaces, or similar consumer models • Broad fluency across performance marketing, lifecycle/CRM, brand, content, web, CRO, customer research, analytics, and experimentation • Deep knowledge of performance marketing and customer-acquisition funnels • Experience managing meaningful marketing budgets and making performance-based investment decisions • Strong understanding of CAC, LTV, conversion, activation, retention, churn, and payback • Experience developing positioning, messaging, offers, campaigns, and go-to-market strategies • Experience partnering closely with Product and using customer insights to influence decisions • Strong business judgment and ability to translate customer behavior and performance data into action • Strong cross-functional leadership skills and ability to create alignment without direct reporting authority • Experience operating where the playbook is still being created • AI-native ways of working, including using AI to research, analyze, create, experiment, personalize, automate, and make better decisions • Bachelor’s degree in Marketing, Business, Communications, or related field preferred • Equivalent professional experience and demonstrated results matter more than checking a degree box • Eligible to work in the United States • Unable to require visa sponsorship

🏖️ Benefits

• A competitive total compensation package, including medical, dental, vision, and voluntary benefits • On-site gym • Virtual wellness programs • Wellness coaching • Flexible work options for select roles • Unlimited PTO for salaried roles • “Life happens” days • Fully paid holiday week off at Christmas • Recognition and rewards for birthdays, meaningful anniversary milestones, and community service hours • Quarterly Town Halls • Annual social events and traditions, including Halloween celebrations and Wellness Fairs