Senior Manager, Direct Mail & Email Marketing

Job not on LinkedIn

🔥 10 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

✉️ Email Marketing Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

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American Residential Services

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2006

🏥 Healthcare

📦 Logistics

🏨 Hospitality

Healthcare • Logistics • Hospitality

American Residential Services is a company that provides residential services, including emergency service and community outreach initiatives. The company focuses on employment opportunities, offering year-round employment, paid training, and resources to its employees. It emphasizes its commitment to giving back to communities and ensuring customer satisfaction, as evidenced by its high ratings from reviews.

📋 Description

• Lead end-to-end execution of direct mail and shared mail campaigns, including planning, segmentation, creative coordination, proofing, list management, production, and deployment • Develop and manage monthly campaign calendars, timelines, budgets, and production workflows • Monitor response rates, marketing cost ratio (MCR), bookable demand, and other channel KPIs to identify opportunities and recommend adjustments • Oversee email marketing priorities and ensure alignment across print and digital outreach • Prevent audience overlap, conflicting messages, and timing issues across channels • Partner with Field Operations and cross-functional teams to manage requests, communicate expectations, and resolve execution risks • Manage agency and vendor relationships, including pricing, production timelines, quality standards, and performance accountability • Forecast and track channel budgets, approve invoices, and proactively address potential overages or performance concerns • Maintain structured intake, documentation, approval, and governance processes • Lead, coach, and develop the Email Marketing Manager while providing clear priorities and performance feedback • Use AI-enabled tools to improve planning, messaging, documentation, and workflow efficiency

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience • 5+ years of experience managing direct mail, shared mail, and performance-based marketing campaigns, preferably within a multi-location or service-based organization • Hands-on experience managing end-to-end campaign production cycles, including creative review, proofing, list management, vendor coordination, and deployment • Strong understanding of direct mail segmentation, personalization, testing, response tracking, and postal optimization • Experience using campaign performance data to guide targeting, testing, and tactical decisions • Proven experience managing budgets, invoices, vendor pricing, and cost controls • Experience leading or managing individual contributors, including prioritization, coaching, and performance feedback • Working knowledge of email marketing or marketing automation platforms such as Braze • Ability to manage multiple campaigns and stakeholders while maintaining accuracy, organization, and clear documentation • Proficiency with Microsoft 365 • Ability to work effectively in a remote environment and use a computer for extended periods • Ability to communicate effectively through video, phone, and written channels • Ability to travel occasionally for business meetings, team events, or company activities

🏖️ Benefits

• Ability to work effectively in a remote environment • Ability to travel occasionally for business meetings, team events, or company activities