Email Marketing Manager

🔥 16 minutes ago

🐎 Kentucky – Remote

🐎 Kentucky – Remote

💵 $90k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✉️ Email Marketing Manager

👻 Ghost score 0%

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Cornbread Hemp®

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🍽️ Food & Beverage

🏥 Healthcare

💼 Consulting

💰 $1.7M Venture Round on 2022-12

Food & Beverage • Healthcare • Consulting

Cornbread Hemp® is a premier provider of organically sourced hemp products specializing in full-spectrum CBD and THC offerings. Their product lineup includes a variety of edibles such as gummies and capsules, as well as oils and topical creams aimed at enhancing wellness and relaxation. The company is celebrated for its commitment to quality and transparency, ensuring that their products are compliant with federal regulations while delivering effective health benefits.

📋 Description

• Own the day-to-day email marketing calendar and execution of promotional, product, educational, and seasonal campaigns • Develop campaign briefs and partner with Creative on messaging, copy, and design • Manage campaign segmentation, scheduling, QA, and deployment • Coordinate email communications around promotions, product launches, and key ecommerce initiatives • Own, build, and continuously optimize automated email flows in Klaviyo • Manage welcome, abandonment, post-purchase, cross-sell, replenishment, winback, and reactivation journeys • Identify lifecycle gaps and develop new automated journeys to improve repeat purchase and lifetime value • Own subscriber lifecycle communications, including onboarding, education, upcoming orders, retention, and churn prevention • Build customer segments based on purchase behavior, engagement, subscription status, product preferences, and lifecycle stage • Develop and execute A/B testing across subject lines, creative, offers, messaging, cadence, and audiences • Monitor email performance, analyze results, and provide reporting and recommendations to the Director of Retention • Own and optimize website popups, banners, overlays, and other onsite conversion tools • Develop and optimize email and SMS acquisition programs across website, paid media, promotions, partnerships, and other customer touchpoints

🎯 Requirements

• 3+ years of email, lifecycle, retention, or ecommerce marketing experience • Strong experience with Klaviyo and Shopify required • Experience building and optimizing automated email flows • Strong understanding of segmentation, personalization, A/B testing, and email deliverability • Experience with subscription-based ecommerce businesses strongly preferred • Strong analytical skills and ability to translate data into action • Excellent project management, communication, and attention to detail • Experience with Recharge, Skio, Rebuy, or similar ecommerce tools is a plus • Experience in CPG, wellness, food & beverage, supplements, or hemp/cannabis is a plus • Less than 10% travel requirement

🏖️ Benefits

• Health insurance, with a Company contribution toward the base plan for employee • 100% paid Dental and Vision Insurance for employee • Paid time off in accordance with Company policy • $75 per month employee stipend for Cornbread Hemp products • 50% off Cornbread Hemp website • Professional development and career advancement as the organization grows • Flexible and remote working capabilities • Collaborative, supportive work environment • Significant strategic autonomy to own and grow retention