Senior CRM Email Marketing Specialist

🔥 3 hours ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟠 Senior

✉️ Email Marketing Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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PODS

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏨 Hospitality

🏗️ Construction

✈️ Travel

💰 Seed on 2022-01

Hospitality • Construction • Travel

PODS is a moving and storage company offering portable, weather-resistant containers delivered to customers' locations for DIY packing, monthly rental, and optional storage at secure, climate-controlled Storage Centers. They provide various container sizes (8', 12', 16'), ground-level loading, tie-downs, and optional professional loading/unloading assistance, and support local and long-distance moves, storage-only services, financing, and online move management.

📋 Description

• Execute day-to-day B2C marketing campaigns using Salesforce Marketing Cloud • Design, build and refine workflows using Email Studio, Journey Studio and Advertising Studio • Create, deploy and maintain landing pages for programs, assets, product lines and digital campaigns • Collaborate with cross-functional teams to coordinate featured assets and content • Tag marketing URLs using Google Analytics and utilize URL-shortening utilities • Implement automated journeys for multiple audiences and cultivate prospect relationships • Support digital acquisition, data capture, audience-list and database management strategies and integrations • Advise on email-marketing best practices based on business and customer needs • Develop customized, mobile-responsive email templates and landing pages using HTML, CSS, SQL and/or AMPscript • Perform QA testing of links, images, segmentation, dynamic content and email rendering • Measure and optimize open rates, click-through rates and content engagement using A/B testing • Monitor email deliverability and compliance with CAN-SPAM and spam regulations • Analyze campaign results and assist with performance reports and recommendations • Contribute to Salesforce Marketing Cloud platform development and maintenance

🎯 Requirements

• Enterprise level experience with Salesforce.com, Pardot and Salesforce Marketing Cloud required • Bachelor’s degree required, preferably in marketing, communications or related field • 4-7 years of experience in email marketing/digital design with a marketing automation system required • Salesforce Marketing Cloud email certification preferred • Intermediate knowledge of HTML, CSS, SQL and/or AMPscript a plus • Knowledge of email marketing best practices and industry best practices • Ability to think critically, identify solutions and deliver recommendations based on data and analysis • Understanding of ISP, URL, CAN-SPAM Act and deliverability concepts • Proven ability to organize multiple tasks, projects and information simultaneously • Excellent communication and organizational skills • Ability to work well under pressure in a fast-paced environment with minimum supervision • Ability to work independently and be team-oriented, reliable and dependable • Strong initiative, creative thinking, attention to detail and work ethic

🏖️ Benefits

• Full-time remote work arrangement • Equal Opportunity Employer