Senior Email Marketing – Lifecycle Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $125k - $150k / year

⏰ Full Time

🟠 Senior

✉️ Email Marketing Manager

👻 Ghost score 0%

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Dr. Berg Nutritionals

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1999

🍽️ Food & Beverage

🏥 Healthcare

💼 Consulting

Food & Beverage • Healthcare • Consulting

Dr. Berg Nutritionals is a consumer-facing health and wellness brand founded around Dr. Eric Berg that provides nutrition education, keto and fasting guidance, and sells dietary supplements and related products through an online storefront. The company publishes extensive articles and videos, offers courses, membership programs, quizzes and calculators, and mobile tools (like the Junk Food Meter app) to help users improve metabolic health and reduce ultra-processed foods. It focuses on practical nutrition advice, supplements, and digital educational resources for people pursuing weight loss and better health.

📋 Description

• Own the lifecycle marketing program end-to-end, including strategy, execution, testing, and revenue • Build the team, workflows, and standards from the ground up • Develop day-to-day email and SMS/RCS strategy across multiple lists and send calendars • Lead campaign, flow, content, personalization, and transactional development from strategy through reporting and KPIs • Build subscription and loyalty communications into a deliberate, ongoing program • Manage flow performance across the automated revenue library • Create a disciplined testing roadmap covering advertorial formats, templates, offers, and landing pages • Partner closely with the Copywriter and incoming Sr. CRO & Experimentation Specialist • Manage the Marketing Automation Strategist and Marketing Assistant • Uphold high standards and provide clear documentation as the email marketing program expands

🎯 Requirements

• 6+ years in email/lifecycle/CRM marketing, ideally in DTC ecommerce; direct revenue ownership • Extensive Klaviyo proficiency—campaigns, flows, segmentation, deliverability—and comfort owning the platform • Demonstrated track record of testing and experimentation that moved conversion and revenue • Strong analytics experience: GA4, TripleWhale, revenue attribution, and clear KPI reporting to leadership • Strong team leadership abilities • Operational instinct for building workflows and standards from scratch • Up-to-date Mac or Windows computer with anti-virus protection • Reliable high-speed internet connection • Quiet, distraction-free workspace • Tech-savvy and comfortable learning new tools and software • Comfortable and experienced using Microsoft Office tools (Excel, Outlook, Teams, Word, OneDrive) • Must be legally authorized to work in the United States for any employer (W-2) positions

🏖️ Benefits

• Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company • 80 hours of paid vacation to start, with additional PTO that grows as you grow with us (tenure-based increases) • 40 hours of personal days each year • Paid gym membership • 7 paid holidays • 50% discount on all Dr. Berg products • Fully remote work • Healthy work–life balance