Senior Designer – Email Marketing, Small Business, Financial Services

🕒 August 15

🏰 Missouri – Remote

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💵 $89.8k - $134.7k / year

⏰ Full Time

🟠 Senior

✉️ Email Marketing Manager

👻 Ghost score 14%

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Logo of H&R Block

H&R Block

10,000+ employees

Founded 1955

💸 Finance

👥 B2C

🤝 B2B

Finance • B2C • B2B

H&R Block is a U. S. -based tax preparation and financial services company that provides in-person and online tax filing, tax professionals, small business bookkeeping and payroll, and related financial products such as refund advances and prepaid cards. Founded in 1955, it operates retail tax offices, franchises, and digital platforms to serve consumers and small businesses with tax, accounting, and financial solutions.

📋 Description

• Lead the design and execution of email creative across SMB and Financial Services marketing campaigns and customer journeys • Create customer-centered email experiences aligned with business objectives, customer needs, and brand standards • Partner with CRM Marketing teams on creative solutions supporting acquisition, engagement, retention, and conversion initiatives • Collaborate with copywriters, content strategists, marketers, and developers from concept through production • Translate campaign objectives, customer insights, and business requirements into effective visual communications • Ensure email creative follows accessibility standards, responsive design principles, and channel best practices • Support testing and optimization by developing creative variations and applying campaign performance insights • Maintain and evolve email design systems, templates, and component libraries • Review creative for quality, accuracy, and brand-guideline alignment • Monitor email marketing trends, customer experience best practices, and emerging design capabilities • Partner with Marketing Operations and development teams to ensure effective execution across platforms and devices

🎯 Requirements

• Bachelor's degree in Graphic Design, Digital Media, Marketing, Communications, or a related field • 5+ years of experience in email design, digital design, CRM marketing, performance marketing creative, or related disciplines • Demonstrated experience designing customer-facing email campaigns in a high-volume marketing environment • Strong visual design skills and experience creating conversion-focused digital communications • Knowledge of email marketing best practices, responsive design, accessibility standards, and customer journey principles • Experience working within established brand guidelines and design systems • Ability to balance creative excellence with business objectives and performance goals • Experience leveraging performance metrics and customer insights to improve creative effectiveness • Strong collaboration, communication, and stakeholder management skills • Proficiency with Adobe Creative Cloud and Figma • Experience with related creative tools • Experience working with email marketing platforms and HTML email production processes preferred • Strong attention to detail and ability to manage multiple projects in a fast-paced environment

🏖️ Benefits

• Medical and prescription drug coverage for qualifying associates and eligible dependents • H&R Block Retirement Savings Plan (401(k) Plan) • Employee Assistance Program • (Virtual) fitness center programs • Associate discount program • Business Travel Accident Insurance • Associate Tax Prep benefit • Competitive pay • Comprehensive benefits • Support for life both in and outside of work • Continuous learning • High Performing, Connected Culture

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