Email Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $81k - $106k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✉️ Email Marketing Manager

👻 Ghost score 0%

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Recruit WA

WebsiteLinkedInAll Job Openings

1 - 10 employees

🏗️ Construction

🏥 Healthcare

📦 Logistics

Construction • Healthcare • Logistics

Recruit WA is an annual recruitment and upskilling event held in conjunction with the Perth Tradie Expo at Ascot Racecourse. The event brings together businesses from a variety of sectors, including construction, engineering, infrastructure, mining, transport, education, and healthcare, to connect with 'job-ready' individuals seeking new challenges and employment opportunities. Companies have the opportunity to showcase their employment opportunities in a relaxed, village-style environment, while attendees can explore a broad range of job openings. Recruit WA is designed for skilled and semi-skilled candidates and attracts a large number of attendees looking for employment across multiple sectors.

📋 Description

• Develop and execute email marketing campaigns supporting lead nurturing, audience education, brand awareness, campaign engagement, and conversion goals • Build bilingual English and Spanish campaigns, newsletters, nurture sequences, promotional emails, and campaign follow-ups for diverse audience segments • Create email journeys for leads generated from paid media, organic social, YouTube, website forms, community campaigns, events, content initiatives, and other marketing programs • Partner with SEO and other marketing channels to extend audience questions, search behavior, AI visibility opportunities, and content themes into email • Coordinate with YouTube, organic social, web, creative, content, and brand teams on omnichannel messaging and educational content initiatives • Adapt web articles, legal resources, video topics, social content, reputation themes, and campaign assets into clear, helpful, action-oriented email content • Manage audience segmentation, list targeting, preference logic, campaign scheduling, QA, deployment, and post-send reporting • Monitor open rates, click rates, conversion activity, unsubscribe rates, list growth, engagement trends, and nurture flow performance • Plan and execute tests across subject lines, preview text, content structure, calls to action, send timing, creative format, language, and audience segments • Translate performance data into insights and recommend adjustments to improve engagement, nurture effectiveness, and campaign outcomes • Maintain campaign records, calendars, asset trackers, workflow updates, segmentation notes, reporting materials, and testing documentation • Support CRM database hygiene, tagging, list management, audience source tracking, and lifecycle reporting • Ensure campaigns follow brand standards, legal sensitivity, accessibility best practices, deliverability guidelines, and compliance requirements • Contribute to an organic digital ecosystem connecting email with SEO, GEO, YouTube, organic social, reputation management, web content, and brand building

🎯 Requirements

• 5+ years of experience in email marketing, lifecycle marketing, CRM marketing, campaign management, marketing automation, or a related digital marketing role • Hands on experience building, launching, testing, and optimizing email campaigns, nurture flows, newsletters, and segmented audience journeys • Experience using email marketing platforms, CRM systems, or marketing automation tools such as HubSpot, Salesforce Marketing Cloud, Marketo, Mailchimp, Braze, Iterable, Klaviyo, ActiveCampaign, or similar platforms • Strong understanding of email best practices, including segmentation, personalization, deliverability, compliance, QA, testing, reporting, and campaign optimization • Ability to interpret campaign metrics and turn data into clear recommendations that improve performance and audience engagement • Experience creating content calendars and coordinating campaigns across multiple digital channels, including web, social, video, paid media, and content marketing • Strong writing, editing, organization, communication, and project management skills • Familiarity with project management platforms such as ClickUp, Asana, Monday.com, Trello, or similar workflow tools • Ability to manage multiple campaigns and deadlines while maintaining strong attention to detail and quality control • Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related discipline is preferred • Bilingual English and Spanish strongly preferred, with the ability to support culturally relevant communication for English and Spanish speaking audiences • Experience working with lead generation, multicultural marketing, legal services, healthcare, financial services, or consumer education brands is a plus

🏖️ Benefits

• 3 Weeks Paid Time Off • 12 Weeks of Guaranteed Paid Parental Leave • Comprehensive Insurance Coverage (Medical, Dental, Vision, etc.) • 401(k) Retirement Savings Plan • Wellness Initiatives/Employee Assistance Program • Rewards and Recognition Programs • Career Development Opportunities • 10% annual bonus