Marketing Manager – Adult Trade Books

Job not on LinkedIn

🕒 April 21

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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👻 Ghost score 55%

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Ascension

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

📱 Media

Education • Media

Ascension is a company specializing in Catholic religious education and resources. The company offers a wide range of products including Bibles, catechisms, religious education materials, and various other resources for prayer and spiritual growth. They provide free media content such as podcasts and videos, featuring popular series like 'The Bible in a Year' and 'The Catechism in a Year. ' Ascension also produces a mobile app that includes Catholic prayers and other religious tools. They aim to enrich faith communities with educational content and materials for spiritual development.

📋 Description

• Develop and own go-to-market strategy for each Books unit title, including audience targeting, positioning, messaging, pricing considerations, and channel prioritization. • Build understanding of target audiences, motivations, engagement channels, and effective reach strategies. • Identify and evaluate channel, placement, and tactic mixes while balancing investment against expected return. • Partner with Editorial and Product Development on positioning and launch readiness. • Analyze market trends, competitor positioning, and Catholic publishing category dynamics. • Translate positioning into integrated campaigns across email, social media, paid advertising, organic content, and retail channels. • Write marketing copy and provide creative direction to the Marketing Producer. • Manage and optimize paid advertising campaigns on Meta and Amazon. • Oversee campaign schedules, risks, opportunities, creative assets, copy, video, and photography. • Lead product launches end-to-end and guide authors through marketing and PR plans. • Own Amazon marketing strategy, including listing optimization, search visibility, advertising, promotions, and performance measurement. • Develop distribution and channel opportunities such as DTC, wholesale, and reseller partnerships. • Coordinate with Operations on inventory, distribution timing, and channel requirements. • Define campaign and title success metrics and optimize based on performance and consumer data. • Gather and interpret web traffic, advertising, Amazon, and e-commerce data. • Design and analyze customer surveys. • Report results, learnings, and recommendations to leadership. • Collaborate with the Marketing Producer, contractors, Editorial, Product Development, PR/Communications, Operations, and Technology teams. • Manage contractors and steward the Books team marketing budget. • Serve as primary marketing contact for authors and creators, lead marketing kickoffs, and develop authentic campaign assets.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field. • 5+ years of marketing experience, with a strong track record of developing positioning and go-to-market strategies that drive measurable revenue results. • Demonstrated ability to think strategically about audience, positioning, and channel mix — and to execute hands-on within those plans. • Experience managing and optimizing paid media campaigns, particularly on Amazon and Meta platforms. • Excellent copywriting skills, including the ability to adapt tone and voice across audiences and formats. • Strong analytical skills and comfort with data; experience with tools such as Google Analytics and Amazon Seller/Vendor Central. • Experience providing direction to creative team members or contractors and translating strategy into clear creative briefs. • A deep understanding of the Catholic faith and teaching. • Familiarity with the Catholic market and faith-based audiences is strongly preferred. • Excellent interpersonal and communication skills; able to collaborate cross-functionally and build strong working relationships with authors and external partners. • Comfortable working in fast-paced, ambiguous environments and taking ownership to drive complex, multi-stakeholder projects forward. • The ability to travel to Ascension’s headquarters in Pennsylvania several times per year is required. • Exemplify and live our core values of humility, passion, and integrity.

🏖️ Benefits

• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Life Insurance (Basic, Voluntary & AD&D) • Paid Time Off (Vacation, Sick & Public Holidays) • Family Leave (Maternity, Paternity) • Short Term & Long Term Disability • Training & Development • Work From Home • Wellness Resources