Marketing Strategy – Operations Manager

Job not on LinkedIn

🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $150k - $207k / year

⏰ Full Time

🟠 Senior

🔴 Lead

⚙️ Operations

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Ashby

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🤝 B2B

👥 HR Tech

Consulting • B2B • HR Tech

Ashby is a software development company that specializes in providing hiring solutions for high-growth companies. Their platform enables teams of all sizes to manage an efficient and effective hiring process, helping organizations achieve their ambitious growth targets. Notable clients include Opendoor, Figma, Notion, Deel, and Modern Treasury.

📋 Description

• Implement and maintain tracking systems for marketing campaigns, including UTM parameters and lead source attribution in HubSpot • Lead the design and execution of complex marketing automation workflows • Build and maintain dashboards for SEO, website analytics, lead generation, and campaign effectiveness • Deliver regular reports on marketing metrics and provide data-driven campaign optimization insights • Align Marketing, Revenue Operations, and Business Systems teams around marketing operations priorities and company objectives • Lead technical implementation of marketing initiatives • Develop and maintain marketing operations documentation and best practices • Train team members on marketing technology tools and best practices • Develop and implement data governance frameworks • Create and manage data segmentation strategies • Ensure compliance with GDPR, CCPA, and other data privacy regulations • Audit marketing systems and processes for data integrity and security • Oversee lead management processes and automation rules as the marketing operations subject matter expert • Collaborate with Systems and Tooling on tech-stack improvements • Evaluate and recommend new marketing technologies

🎯 Requirements

• 7+ years of experience in marketing strategy and operations, marketing strategic planning, or a similar role • SQL knowledge and experience with data manipulation • Strong business acumen and understanding of marketing metrics and reporting • Advanced expertise in marketing automation tools • Strong analytical skills with experience in data analysis and visualization • Strong understanding of marketing automation, lead management, and campaign attribution • Experience with web analytics tools such as Google Analytics and Adobe Analytics • Knowledge of data privacy regulations and compliance requirements • Nice to have: experience with business intelligence tools such as Heap Analytics and Looker • Nice to have: project management experience • Nice to have: experience with API integrations and webhook management

🏖️ Benefits

• 10-year exercise window for stock options • Unlimited PTO with four weeks recommended per year • Twelve weeks of fully paid family leave in the US • Generous equipment, software, and office furniture budget • $100/month education budget; more expensive items like conferences covered with manager approval • Top-notch health insurance for employees and dependents in the US, with all premiums covered by Ashby • Equity / stock options