Director, Demand Generation

Job not on LinkedIn

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $160k - $170k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Aspire Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏨 Hospitality

📦 Logistics

🏗️ Construction

Hospitality • Logistics • Construction

Aspire Software is a company that focuses on acquiring and nurturing businesses with a strong foundation in outstanding products and passionate teams. As part of the Valsef Group, Aspire Software offers resources, knowledge, and a suite of best practices to enhance and expand operations for continuous improvement and sustainable growth. The company emphasizes decentralization to unlock innovation and adaptability within its acquired entities. Aspire Software is dedicated to serving its customers through long-term technology partnerships, leveraging capital and expertise in various verticals to grow both the businesses and individuals involved.

📋 Description

• Own demand generation for Dispatch and Youreka • Reshape marketing strategy for the company and its products • Own the Business Development Representative team's strategy and targets • Assess marketing focus across paid acquisition, lifecycle/email, organic, and other channels • Own the marketing automation and CRM stack • Generate and manage a measurable pipeline in partnership with sales • Identify converting segments, use cases, and messages through testing and analysis • Sharpen demand-generation targeting and messaging • Share findings with Product Marketing to inform positioning • Build a content engine covering website copy, case studies, and thought leadership • Lead BDR strategy and targets with the existing Lead BDR • Manage an existing marketing team resource and help define future roles • Diagnose marketing channel mix and prioritize investment • Establish processes, reporting, and KPIs • Build a functioning marketing engine across team, tools, and process • Define data-backed marketing investment priorities and measurable pipeline/revenue contribution • Develop product positioning and messaging and support major product launches and market expansions • Report directly to the CEO

🎯 Requirements

• 5–10 years of marketing experience, including specific focus on demand generation and program definition • Startup-tested operator comfortable being hands-on and building programs with limited resources • Proven track record of owning a marketing function or team from an early stage • Proven, hands-on experience managing a demand-generation/marketing function is required • Experience managing a team on a sales-style compensation plan, such as a BDR, SDR, or inside-sales function, is a plus • Analytical, first-principles thinker able to diagnose which channels and tactics drive results • Strong written communicator able to turn technical or operational product value into compelling brand and content narratives • B2B SaaS experience preferred • Experience in field service, home services, or enterprise software is a plus

🏖️ Benefits

• Professional development reimbursement program • Generous medical, dental, and vision package • Paid parental leave • 401(k) with company match • Company-sponsored life insurance coverage • Short-term disability • Long-term disability • Wellness and adventure fund • Monthly personal Uber credits • Flexible Paid Time Off (PTO) • 9 company holidays • Flexible work schedule • Annual bonus eligibility