Director, Demand Generation

Job not on LinkedIn

🕒 September 26

⛰️ Colorado, Florida, +8 more states – Remote

⛰️ Colorado – Remote 🐊 Florida – Remote 🍂 Massachusetts – Remote 🦞 Maine – Remote 🌲 North Carolina – Remote 🗻 New Hampshire – Remote 🗽 New York – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🤠 Texas – Remote

💵 $160k - $170k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 21%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 45 days.
• Jobs at this company usually fill in 43 days.
• 175 open roles for a team of 159.

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📋 Description

• Own demand generation for Dispatch and Youreka • Reshape marketing strategy for the company and its products • Own the Business Development Representative team's strategy and targets • Assess marketing focus across paid acquisition, lifecycle/email, organic, and other channels • Own the marketing automation and CRM stack • Generate and manage a measurable pipeline in partnership with sales • Identify converting segments, use cases, and messages through testing and analysis • Sharpen demand-generation targeting and messaging • Share findings with Product Marketing to inform positioning • Build a content engine covering website copy, case studies, and thought leadership • Lead BDR strategy and targets with the existing Lead BDR • Manage an existing marketing team resource and help define future roles • Diagnose marketing channel mix and prioritize investment • Establish processes, reporting, and KPIs • Build a functioning marketing engine across team, tools, and process • Define data-backed marketing investment priorities and measurable pipeline/revenue contribution • Develop product positioning and messaging and support major product launches and market expansions • Report directly to the CEO

🎯 Requirements

• 5–10 years of marketing experience, including specific focus on demand generation and program definition • Startup-tested operator comfortable being hands-on and building programs with limited resources • Proven track record of owning a marketing function or team from an early stage • Proven, hands-on experience managing a demand-generation/marketing function is required • Experience managing a team on a sales-style compensation plan, such as a BDR, SDR, or inside-sales function, is a plus • Analytical, first-principles thinker able to diagnose which channels and tactics drive results • Strong written communicator able to turn technical or operational product value into compelling brand and content narratives • B2B SaaS experience preferred • Experience in field service, home services, or enterprise software is a plus

🏖️ Benefits

• Professional development reimbursement program • Generous medical, dental, and vision package • Paid parental leave • 401(k) with company match • Company-sponsored life insurance coverage • Short-term disability • Long-term disability • Wellness and adventure fund • Monthly personal Uber credits • Flexible Paid Time Off (PTO) • 9 company holidays • Flexible work schedule • Annual bonus eligibility

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