Senior Manager, Programmatic

🕒 July 17

🏢🏡 New York City – Hybrid

💵 $75k - $90k / year

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 4%

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Logo of Assembly Global

Assembly Global

WebsiteLinkedIn

1001 - 5000 employees

💼 Consulting

✈️ Travel

🏨 Hospitality

Consulting • Travel • Hospitality

Assembly Global is a modern consulting company that specializes in providing global omnichannel media, data, technology, and business consulting solutions. They focus on driving growth and transformation for brands by leveraging insights, connections, media experiences, advanced analytics, and proprietary technology to meet the fast-changing demands of the market. Assembly helps brands navigate the complexities of digital acceleration, data strategy, and media experiences to achieve their business goals. They work with various industries, including travel and hospitality, technology, and retail, providing services such as predictive modeling, media strategy, and marketplace launches. With a global presence, Assembly partners with top brands worldwide to deliver effective solutions and drive brand success.

📋 Description

• Help identify, craft and present opportunities to leverage programmatically purchased media to support client objectives • Support programmatic sales and growth by serving as programmatic partner to all account and media teams • Proactively work to identify cross-channel integration opportunities and programmatic campaign improvement • Act as a participant and leader in regular knowledge share sessions to support organizational education initiatives and nurture innovation, optimization and integration strategies • Stay current on platform features and techniques for activating, measuring and optimizing media programs • Collaborate with platform, inventory and data partners to develop, activate and optimize targeted programs • Support the development of process standards and train team members on the how and why • Oversee and execute campaign set-up of programmatic buys in DSPs • Oversee and execute campaign QA process • Assist traders to manage program pacing and performance • Troubleshoot issues on all pre-production and live campaigns • Assess program performance across dimensions including audience, inventory, ad format, creative messaging, optimization strategy, etc. to identify paths for growth • Support traders in developing skills to identify optimization and growth recommendations • Support account team in delivering regular performance and optimization updates • Support account team in delivering program recommendations to evolve and improve over time, including providing insights into campaign constraints and untapped potential

🎯 Requirements

• 3-4+ years of experience with DSP platforms (self-managed) – The Trade Desk, DV360, Amazon, Roku’s OneView DSP, VerizonDSP, Amobee, etc. • Ability to interpret campaign performance with regards to programmatic variables – Geo, device, demos, behavioral, creative, targeting layers • Tactical execution experience – CTV, Native, Proximity targeting, Prospecting vs Remarketing, PMP executions, Audio/Video, SSP direct deals • Proficiency in Excel is required • Experience training, mentoring and managing team members • Proven command of ad-server or ad-operations technologies (e.g., Doubleclick) • Experienced managing a team and career path • Dynamic Creative Optimization (DCO) execution experience a plus • Certifications with Campaign Manager 360, Display & Video 360, The Trade Desk Edge Academy

🏖️ Benefits

• competitive salaries and annual compensation reviews • Flexible Time Off policy • market-leading primary and secondary caregiver and parental leave policies • hybrid in-office/remote working policy • committed to social and environmental impact

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