Senior Growth Marketing Manager

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $74.6k - $124.7k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Assurant

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1892

💼 Consulting

📦 Logistics

💸 Finance

💰 Post-IPO Debt on 2023-02

Consulting • Logistics • Finance

Assurant is a global company specializing in providing consumer-centric support and protection services. With a presence in over 21 countries across regions like North America, Europe, Latin America, and Asia-Pacific, Assurant helps over 300 million consumers through services like technology protection, claims resolution, and financial services. The company emphasizes innovation, remote work opportunities, and global collaboration, with teams skilled in technology, claims, customer service, and finance. Assurant offers a competitive benefits package and is committed to equal employment opportunities and work-life balance.

📋 Description

• Own and coordinate intake for new and changing customer communications, translating stakeholder needs into clear briefs, timelines and executable plans • Map and manage communications across the customer lifecycle, including acquisition, onboarding, transactional, engagement, cross-sell/up-sell, retention and other key touchpoints • Recommend channels, timing and approaches that improve customer experience and business outcomes • Coordinate content, creative, digital/email deployment, technology, analytics, operations, sales/client partners and Legal/Compliance from concept through approval and launch • Build and maintain communication inventories, journey maps, ownership documentation, approval workflows, calendars and governance processes • Monitor campaign and communication performance, interpret engagement and customer data, and present findings, recommendations and next steps • Identify communication gaps, redundancies and pain points and recommend optimization, personalization, testing and improved digital experiences • Support consumer websites and portals, including e-commerce, by identifying conversion, content, customer experience, SEO and AI-search visibility opportunities • Explore marketing technology, automation and AI applications to improve communications, analytics, personalization, content development and efficiency • Manage projects end to end in an evolving environment and create structure where processes are still being established

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration or a related field • Minimum 5 years of progressive B2C marketing experience focused on digital marketing, consumer marketing, e-commerce, customer communications, and/or market research • Proven experience developing and executing multi-channel B2C marketing campaigns, promotions, and customer lifecycle marketing strategies • Demonstrated ability to map customer journeys, leverage customer insights, and translate findings into effective communication and marketing strategies • Experience partnering with clients, business leaders, and stakeholders to develop and implement successful marketing initiatives • 8+ years of relevant marketing experience with depth in digital, e-commerce, consumer marketing, research and analytics • 5+ years of experience supporting customer experience, lifecycle marketing, customer communications and/or customer journey mapping • Deep Customer Experience expertise with demonstrated ability to operate effectively in a marketing environment • Experience using consumer, campaign and market data to identify insights and influence marketing decisions • Knowledge of marketing technology and analytics tools, including Google Analytics (GA4) and Google Tag Manager • Experience with omnichannel communications, CRM, retention/engagement, marketing automation or digital optimization • Self-directed approach with strong accountability, curiosity and the ability to build from ambiguity • Bilingual capability • Employment is contingent upon completion of a required identity verification process, which may include biometric technology, where permitted by applicable law

🏖️ Benefits

• U.S. benefit information available through myassurantbenefits.com • Virtual interviews conducted on video • Opportunities for salary growth within the position