Senior Director, Sales Effectiveness

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🔥 0 minutes ago

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

💵 $150k - $240k / year

⏰ Full Time

🟠 Senior

🤑 Sales

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Astound Broadband

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Connecting you to a world of possibilities with our award-winning internet service and 24x7 local customer support. Visit astound.com to get started.

📋 Description

• Develop and lead the company's Sales Effectiveness strategy to drive productivity, performance, and revenue growth • Establish standardized sales processes, methodologies, and operating rhythms across the sales organization • Partner with Sales Leadership to identify performance gaps and implement scalable solutions • Drive continuous improvement in prospecting effectiveness, funnel conversion, pipeline growth, and quota attainment • Create accountability through KPI tracking, performance scorecards, and coaching frameworks • Own and evolve the Fast-Ramp onboarding program for new sales hires • Oversee onboarding curriculum, role-play certification, sales simulations, and AI-enabled learning experiences • Lead sales training programs covering products, solutions, sales processes, prospecting, negotiation, and customer engagement • Champion the SalesGenetics methodology and other sales frameworks • Establish coaching standards and development programs for Account Executives, Sales Managers, and frontline leaders • Lead performance improvement programs and leadership readiness programs • Lead sales readiness activities for product launches, strategic initiatives, and process changes • Oversee enablement materials such as playbooks, battle cards, FAQs, knowledge assessments, and launch communications • Drive funnel hygiene, pipeline discipline, forecasting best practices, and sales execution • Develop performance dashboards and metrics focused on pipeline coverage, conversion rates, productivity, and attainment • Act as primary liaison between Sales, Marketing, Product, Operations, Revenue Operations, and Enablement teams • Drive communication and change management for sales initiatives and organizational priorities • Support, promote, and advance Astound’s Inclusion and Belonging work • Perform other duties as assigned

🎯 Requirements

• Bachelor's degree or equivalent • 10+ years of progressive leadership experience in Sales Effectiveness, Sales Enablement, Sales Training, Revenue Operations, or B2B Sales Leadership • 5+ years leading teams responsible for sales training, coaching, enablement, or performance improvement • Proven success building and scaling onboarding, training, coaching, and sales methodology programs • Strong understanding of pipeline management, forecasting, sales productivity metrics, and performance analytics • Experience leading enterprise and mid-market sales enablement initiatives • Demonstrated ability to influence senior leaders and drive organizational change • Experience working cross-functionally with Sales, Marketing, Product, and Operations organizations • Strong executive communication, presentation, and leadership skills • Telecommunications, technology, SaaS, managed services, or enterprise solutions experience preferred • Experience implementing sales methodologies and certification programs preferred • Expertise with Salesforce, SugarCRM, sales engagement platforms, and AI-enabled coaching tools preferred • Experience developing large-scale sales onboarding and leadership development programs preferred • Strong analytical capabilities with experience using performance metrics to drive business outcomes preferred

🏖️ Benefits

• 401k retirement plan, with employer match • Insurance options including: medical, dental, vision, life and STD insurance • Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization • Floating Holiday: 40 hours per year • Paid Holidays: 7 days per year • Paid Sick Leave • Tuition reimbursement program • Employee discount program • Opportunities for bonus • Personalized training and coaching • Rewards and recognition programs