Retail Marketing Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

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👻 Ghost score 11%

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Logo of ASUS

ASUS

10,000+ employees

Founded 1989

🏭 Manufacturing

💼 Consulting

📦 Logistics

Manufacturing • Consulting • Logistics

ASUS is a global electronics company known for manufacturing computers, laptops, and consumer electronics. The company offers a wide range of technology products including motherboards, graphic cards, and monitors. ASUS focuses on innovation, quality, and performance to enhance the technology experience for customers worldwide.

📋 Description

• Manage retail.com product content for Gaming laptops, Handheld, Premium Windows laptops, Chromebooks, Desktops/AIOs, Burst laptops, Monitors, and Networking • Manage product page marketing content, A+ and syndicated content, launch date confirmation, WTB (where to buy) link validation, and related deliverables • Lead the product page review process with retail accounts across all ASUS categories • Serve as strategic marketing lead for US retail partners, including annual and quarterly planning for digital campaign collaboration and in-store placements • Manage internal cross-functional collaboration, agency management, and co-marketing alignment with Intel, NVIDIA, Qualcomm, AMD, Google, and Microsoft • Lead retail product training for key retailers and ecosystem partners through virtual and in-person training events • Partner with the Best Buy training team and ecosystem partners to train evergreen 3PL sales teams for Spring and Holiday selling cycles • Increase ASUS in-store focus • Lead product marketing analysis across digital and in-store channels • Develop timely post-launch summaries covering media coverage, reviews, and PDP evaluations • Conduct bi-weekly in-store analysis, including store visits, to recap category performance, evaluate competitor placements, and assess ASUS brand presence

🎯 Requirements

• Bachelor’s degree in marketing, business, or a related field • 7+ years of retail marketing and product marketing experience • 7+ years of experience working with consumer electronics • Walmart, Amazon, and e-tail.com experience preferred • Working knowledge of Microsoft Office, Outlook, and PowerPoint • Strong understanding of consumer electronics products, retail marketing, retail account management, product marketing, online content management, sales representative training, joint marketing campaigns, and retail events • Ability to build and maintain strong relationships with retail customers, ecosystem partners, and cross-functional teams • Ability to manage competing priorities and deliver high-quality work under tight deadlines • Ability to translate technology features into FABs (features, advantages, and benefits) • Strong problem-solving skills and a proactive, organized, and detail-oriented approach • Excellent written and verbal communication skills in English • Shopper marketing experience preferred • Understanding of shopper behavior and cohesive brand messaging preferred • Deep understanding of consumer electronics customer segments preferred • Ability to travel domestically to retail marketing events and 3PL training sessions, approximately 25% of the time • Applicants must be authorized to work for any employer in the U.S.; employment visa sponsorship is not available

🏖️ Benefits

• Bonuses • Medical insurance • Dental insurance • Vision insurance • Life insurance • AD&D insurance • Paid Time Off • EAP • 401(k)

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