Senior Paid Media Strategist

🔥 3 hours ago

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ATAK Interactive

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2005

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

ATAK Interactive is a full-service marketing and technology agency that specializes in Revenue Operations (RevOps) to help businesses streamline their sales, marketing, and customer success processes. They leverage innovative strategies and technologies such as HubSpot and Salesforce to optimize CRM systems, enhance lead generation, and improve overall business efficiency. With a strong focus on customized solutions, ATAK provides services ranging from marketing automation and sales enablement to full-stack development and UI/UX design, ensuring their clients achieve measurable growth and success.

📋 Description

• Own paid media strategy across Google, Meta, LinkedIn, and Reddit, translating client goals into channel plans, budget approaches, and testing roadmaps • Conduct market research, competitive analysis, and audience segmentation to shape targeting, offers, and positioning • Align paid strategy with organic and broader marketing efforts alongside internal teams • Own the full path to conversion, including testing and iterating landing pages • Build, manage, and optimize campaigns against strategic goals • Test creative, landing pages, offers, and bidding approaches based on performance data • Run testing cadences, scaling winning approaches and stopping underperforming ones • Monitor KPIs and course-correct proactively • Own creative direction and determine what creative is produced and why • Partner with the design team to produce on-brand creative • Use AI for insights, concepts, ad copy, and rough comps • Source campaign angles from competitor ad libraries, sales calls, customer reviews, support tickets, webinars, and podcasts • Apply AI workflows to client accounts • Use Google Ads MCP/API and Meta API to retrieve, analyze, and act on account data • Build recurring workflows for search-term reviews, negative-list maintenance, anomaly detection, performance narratives, and QA • Document successful approaches as team playbooks • Track and report performance using Google Analytics, HubSpot, and Databox • Turn results into recommendations that improve conversion rates and reduce acquisition costs • Present strategy and results to clients and internal teams • Partner with account managers to align client goals and expectations • Stay current on platform changes and improve campaign planning accordingly • Help refine internal processes for scoping and delivering paid strategy work

🎯 Requirements

• 3–5+ years of experience in performance marketing; agency experience preferred • Track record of building paid media strategy from the ground up based on client goals • Strong expertise in Google Ads and Meta Ads • Conversion rate optimization experience • Experience with LinkedIn Ads and Reddit Ads is a strong plus • Hands-on experience with Google Ads MCP and API and Meta Marketing API • Comfortable working with advertising accounts programmatically • Daily use of AI in actual client work, with demonstrable workflows, prompt libraries, scripts, or testing systems • Comfort working with high-volume data; a 30,000-row export should not be a barrier • Hands-on experience with Google Analytics, Google Tag Manager, and HubSpot • Comfortable presenting strategic recommendations directly to clients • Experience with demand generation and lead generation

🏖️ Benefits

• Unlimited PTO • Medical insurance • Dental insurance • Vision insurance • Life insurance • 401k with 5% match