Lead Marketing Manager

🔥 4 minutes ago

🌵 Arizona, California, +1 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote 🎰 Nevada – Remote

💵 $128.4k - $215.8k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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AT&T

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1885

📡 Telecommunications

Telecommunications • Technology & Innovation

AT&T is a major telecommunications company offering a range of services including wireless, internet, and fiber to consumers and businesses. The company is committed to connecting people through technology and innovation, with a focus on sustainability and shareholder returns. AT&T places importance on corporate responsibility, cultural inclusion, and public policy. They also engage in disaster recovery and provide public sector and FirstNet services. AT&T is actively involved in advancing its wireless network technology through collaborations and innovations such as Open RAN. The company also plays a role in the consumer electronics market, offering tech gifts like the AT&T amiGO Jr. Tab™ and kids’ smartwatch. Moreover, AT&T is dedicated to protecting consumer data and privacy, addressing incidents promptly to maintain trust with users.

📋 Description

• Identify, develop, and execute data-driven marketing strategies, programs, and capabilities for new and existing products or services • Drive brand awareness, customer engagement, and revenue growth • Plan and implement comprehensive marketing programs supporting organizational objectives • Forecast future needs and create strategic responses • Develop, execute, and manage marketing campaigns across various channels • Collaborate with product management and cross-functional teams to identify marketing opportunities • Assess program impact and promote customer awareness through marketing communication projects • Prepare and analyze marketing activity reports and track campaign performance • Conduct financial analysis and allocate marketing budgets effectively • Manage expenditures within allocated limits and align spending with marketing and financial goals • Lead significant projects with strategic autonomy and influence executive decisions • Mentor less experienced staff and implement long-term organizational plans

🎯 Requirements

• Bachelor’s degree (BS/BA) desired • 5+ years of related experience • Certification is required in some areas • Ability to develop and execute data-driven marketing strategies • Ability to manage marketing campaigns across various channels • Ability to analyze marketing activity reports and campaign performance • Financial analysis and marketing budget management skills • Travel required: 25%-50%

🏖️ Benefits

• Medical/Dental/Vision coverage • 401(k) plan • Tuition reimbursement program • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) • Paid Parental Leave • Paid Caregiver Leave • Additional sick leave beyond what state and local law require may be available but is unprotected • Adoption Reimbursement • Disability Benefits (short term and long term) • Life and Accidental Death Insurance • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal • Employee Assistance Programs (EAP) • Extensive employee wellness programs • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone