Senior Global Marketing Manager, Women's Health

Job not on LinkedIn

🔥 0 minutes ago

🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $134.1k - $214.5k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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BD

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1897

🏥 Healthcare

🏭 Manufacturing

⚕️ Healthcare Insurance

💰 $24M Grant on 2020-07

Healthcare • Manufacturing • Healthcare Insurance

BD (Becton, Dickinson and Company) is a global medical technology company dedicated to advancing the world of health. It focuses on developing innovative technologies, services, and solutions to improve safety and efficiency in healthcare. BD offers a wide range of products including medication management solutions, surgical solutions, cervical cancer screening, drug delivery systems, and laboratory services. The company is also involved in infection risk management and provides advanced clinical insights to enhance patient outcomes. With a commitment to global health sustainability and social investing, BD is a leader in healthcare technology and services worldwide.

📋 Description

• Lead the global marketing strategy for the Women’s Health portfolio, including HPV, Cytology, and Digital Cytology • Develop and drive global commercialization plans, product launch strategies, and market activation initiatives • Partner with regional and local teams to translate global strategy into market-relevant execution • Generate market, customer, and competitive insight to inform portfolio strategy, segmentation, messaging, and investment priorities • Develop positioning and value propositions for customers, clinicians, laboratories, and health systems • Engage key opinion leaders, customers, and internal stakeholders to validate market understanding and identify growth opportunities • Shape and support integrated marketing campaigns and demand generation initiatives • Develop sales enablement tools, content, and training resources • Monitor marketing program and commercialization performance and optimize execution and return on investment • Collaborate with Product Management, R&D, Regulatory, Medical and Scientific Affairs, Regional Marketing, and Commercial teams • Support lifecycle management and strategic planning for the Women’s Health portfolio • Serve as a strategic marketing leader connecting portfolio strategy, market development, and commercial execution

🎯 Requirements

• Bachelor’s degree in marketing, business, life sciences, or a related field required • MBA or advanced degree preferred • Significant experience in global marketing, product marketing, product management, or related commercial leadership roles within diagnostics, medical devices, life sciences, or highly technical healthcare markets • Demonstrated success developing global marketing strategies, leading launches, and driving adoption in complex, regulated environments • Strong strategic thinking and analytical capability • Ability to translate market dynamics, customer insight, and performance data into actionable business decisions • Excellent communication and influencing skills • Ability to engage technical, commercial, and executive audiences • Proven ability to work across regions, cultures, and cross-functional teams in a global matrixed organization • Experience in women’s health, cervical cancer screening, HPV, cytology, digital pathology, or adjacent diagnostic categories strongly preferred • Experience supporting global portfolio strategy and commercialization in regulated healthcare markets preferred • Domestic and international travel up to 30%

🏖️ Benefits

• Comprehensive Total Rewards program • Reward and recognition opportunities • Competitive compensation and benefits programs • Flexible workplace arrangements for remote or field-based positions, as applicable • Learning, growth, and development opportunities • Work-life balance support • Equal Opportunity Employer