Integrated Marketing Manager

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $115k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Logo of R+Co

R+Co

51 - 200 employees

Founded 2014

🏭 Manufacturing

💄 Beauty

🛒 Retail

Manufacturing • Beauty • Retail

R+Co is a luxury haircare brand that offers a diverse range of products including shampoos, conditioners, treatments, and styling products for various hair types and needs. With a focus on sustainability and innovative ingredients, R+Co provides high-performance, vegan-friendly formulas packaged in eco-conscious materials. The brand combines modern aesthetics with salon-quality results, catering to both professional stylists and everyday consumers looking to indulge their hair care routines.

📋 Description

• Develop and execute integrated marketing strategies for IGK • Build brand awareness, cultural relevance, professional authority, community engagement, and retail impact • Lead influencer and creator marketing, including partnerships, campaigns, content, negotiations, amplification, and performance measurement • Drive integrated programs across seeding and gifting, retail and trade marketing, professional and stylist partnerships, experiential, editorial and cultural moments, and community • Connect Brand Marketing, PR, Creative, Sales, Education, Retail, Media, and external partners • Build IGK’s professional influence and stylist ecosystem through celebrity stylists, editorial artists, working professionals, education, seeding, events, and advocacy programs • Develop retailer-specific marketing programs tied to retail priorities and commercial objectives • Identify consumer, cultural, creator, and category trends and translate insights into partnerships, activations, and brand opportunities • Connect brand storytelling with product discovery and retail conversion across consumer, professional, and commercial channels • Establish scalable best practices, measurement frameworks, and test-and-learn processes • Serve as a strategic cross-functional partner to ensure integrated execution and consistency • Assist with special projects and departmental initiatives • Provide backup coverage during absences or peak workload periods • Perform administrative or clerical duties as assigned • Support cross-departmental collaborative initiatives • Collaborate with the Influencer Manager and Trade Marketing Manager • Report directly to the Director, Trade Marketing

🎯 Requirements

• College degree • 5–8 years of influencer and/or integrated marketing experience • Proven track record of success in influencer and/or integrated marketing • Influencer contacts and established relationships • Self-starter and highly motivated • Highly organized, detail-oriented, and a problem solver • Ability to generate ideas and act on them • High level of ownership, accountability, and initiative • Proficient in Tribe, CreatorIQ, and similar tools • Knowledge of Word, Excel, and PowerPoint • Must be based on the East Coast; candidates able to work EST hours preferred • Reliable internet access and a dedicated workspace free from significant distractions • Ability to travel frequently, sometimes involving long periods of driving or riding in a vehicle • Ability to lift up to 30 pounds at times • Ability to sit for prolonged periods and work at a computer • Ability to stand, bend, stoop, and reach for prolonged periods • Ability to perform tasks requiring fine motor skills, including typing and using a mouse • Ability to carry and transport promotional or sales materials

🏖️ Benefits

• Comprehensive health, dental, and vision insurance • Flexible spending and health savings accounts (FSA/HSA) • Employer-paid life insurance coverage with optional supplemental life insurance • Employer-paid long-term and short-term disability • Employee Assistance Program (EAP) • 10 vacation days • 4 personal days • 5 sick days • Eleven paid holidays • Paid parental leave • Summer Fridays between Memorial Day and Labor Day • 401(k) with company match • Monthly technology allowance • Eligible for annual discretionary bonus • Quarterly sample boxes featuring the company’s brands’ products • Employee referral program with rewards • Flexible remote work arrangement • Dedicated remote-work workspace • Equal Opportunity Employer

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