Search Lead, Paid Marketing

🔥 17 hours ago

🇺🇸 United States – Remote

💵 $130k - $160k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Facet

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

We believe financial planning, when done right, is essential to living well. That’s why we created Facet. Our mission is to improve the lives of millions of Americans by offering impartial and invaluable financial advice and services at an affordable membership fee.

📋 Description

• Partner with senior marketing leadership to translate growth strategy into paid search campaign plans. • Own execution across Google Ads, including Search and Performance Max, Microsoft Ads, and emerging paid media channels. • Lead keyword, search-term, and negative keyword audits across the account. • Build and maintain exclusion strategies to protect budget from low-quality traffic. • Optimize tCPA and tROAS bidding strategies. • Use Google Ads Editor, Microsoft Ads Editor, scripts, or APIs to make and audit bulk account changes. • Build and own a testing roadmap for landing page design and cohesion, ad creative, and bidding strategy tests. • Increase conversion rates across search campaigns. • Own campaign, budget, and performance reporting. • Deliver timely analysis and recommendations to stakeholders. • Serve as a liaison between search and other marketing channels to support a cohesive, multi-channel strategy. • Mentor, train, and coach teammates.

🎯 Requirements

• 5+ years of hands-on paid search experience, ideally within an agency environment managing multiple accounts. • Deep expertise in Google Ads, including Search, Performance Max, and Smart Bidding. • Experience with Google Ads Editor, scripts, or APIs for bulk campaign management. • Strong experience troubleshooting conversion tracking, GA4, GTM, and attribution issues. • Experience identifying and excluding fraudulent or low-quality traffic sources. • Advanced Excel or Google Sheets skills, including pivot tables, lookups, and complex formulas. • Excellent written and verbal communication skills, with the ability to explain technical recommendations to non-technical stakeholders. • Basic management skills — setting expectations, training others, delegating tasks, and providing feedback. • Excellent writing and editing skills, with strong attention to detail; dependable, organized, and able to work independently. • Preferred: 7+ years of Google Ads experience; Microsoft Ads and Meta experience a plus. • Preferred: Experience conducting in-depth campaign and pipeline analysis to inform strategy. • Preferred: Strong executive presence, with the ability to pitch and present recommendations confidently to senior stakeholders. • Preferred: Background in financial services or another regulated industry. • Preferred: Ability to multitask and handle other duties as assigned.

🏖️ Benefits

• Competitive Compensation: $130,000 - $160,000 + bonus • Equity in a rapidly growing company • Remote-first culture—work from anywhere in the U.S. • Flexible Paid Time Off (PTO) • Medical • Dental • Vision • 401(k) match • Disability benefits • Paid parental leave • Wellness reimbursement • Education reimbursement programs