Marketing Manager, Allergy

🔥 18 hours ago

🌵 Arizona, Colorado, +11 more states – Remote

🌵 Arizona – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🚗 Michigan – Remote 🔔 Pennsylvania – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote 🧀 Wisconsin – Remote

💵 $104.2k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Thermo Fisher Scientific

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1956

🏥 Healthcare

📦 Logistics

🏭 Manufacturing

Healthcare • Logistics • Manufacturing

Thermo Fisher Scientific is the world leader in serving science, with annual revenue of more than $40 billion. Their mission is to enable customers to make the world healthier, cleaner, and safer by supporting life sciences research, solving complex analytical challenges, increasing laboratory productivity, and improving patient health through diagnostics and the development of life-changing therapies. With a global team, they offer innovative technologies and pharmaceutical services through brands such as Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon, and PPD.

📋 Description

• Lead marketing support for the U.S. go-to-market strategy for the allergy product portfolio • Drive product expansion, adoption, utilization, pull-through, and cross-channel integration • Lead launch and development of new allergy products, including pre-registration, FDA-cleared product internalization, operations support, go-to-market planning, sales deployment, and marketing activities • Use market insights, customer needs, competitive intelligence, and testing trends to identify portfolio growth opportunities • Develop product positioning, segmentation, and differentiation strategies • Build understanding of the allergy testing landscape and stakeholder needs • Serve as product expert and point person for sales, sales training, leadership, clinical and scientific affairs, operations, national accounts, and cross-functional partners • Track critical market metrics and communicate strategic decisions, opportunities, and initiatives to leadership • Support sales enablement activities for the allergy portfolio • Combine market data, voice-of-customer insights, and field intelligence to shape sales resources and direction • Develop and implement sales initiatives using target analysis, segmentation, opportunity identification, competitive positioning, and sales-platform distribution • Translate product, clinical, and market insights into value propositions, messaging, and sales tools • Conceptualize and implement digital initiatives and campaigns for allergy products • Lead cross-functional teams and project-manage marketing initiatives with agencies, content creators, marketing technology, digital teams, and clinical and scientific affairs • Develop integrated marketing programs for healthcare providers and laboratorians • Build product marketing strategies spanning digital marketing, campaigns, conferences, email marketing, webinars, live events, and non-traditional channels • Evaluate campaign and program performance and optimize marketing investments and commercial impact

🎯 Requirements

• Bachelor's Degree required; preferred education in business, marketing, or science • Successful track record in marketing, product management, business development, or similar roles • Experience with multi-channel market-based campaigns, including messaging, programs, and tactics to drive awareness, adoption, and utilization • Experience in healthcare, diagnostics, biotechnology, medical device, sales, pharmaceutical, or similar environments • Ability to facilitate market research and analyze market segments, customer needs, market trends, growth rates, competitive dynamics, business trends, and expansion opportunities • Strong project and task management skills • Excellent verbal and written communication skills • Experience working effectively with cross-functional teams • Ability to understand, influence, and communicate with internal and external stakeholders • Demonstrated ability to deliver effective presentations • Ability to analyze and report on effectiveness through defined metrics and dashboards • Effective problem-solving and analytic ability • Proficient in Word, Excel, and PowerPoint • Ability to support and work in a virtual work environment • Ability and willingness to travel up to 20% domestically, including occasional weekends and international travel • Must be able to travel by car, airplane, and other forms of transportation

🏖️ Benefits

• Variable annual bonus based on company, team, and/or individual performance results • National medical and dental plans • National vision plan, including health incentive programs • Employee assistance and family support programs • Commuter benefits • Tuition reimbursement • At least 120 hours paid time off (PTO) • 10 paid holidays annually • Paid parental leave: 3 weeks for bonding and 8 weeks for caregiver leave • Accident and life insurance • Short- and long-term disability • 401(k) U.S. retirement savings plan • Employees’ Stock Purchase Plan (ESPP) with company stock discount • Virtual work environment • Global team resources and career support