Director of Worldwide Marketing Data Strategy – Analytics

🔥 51 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

🏄 California, Colorado, +3 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🗽 New York – Remote 🌲 Oregon – Remote 🍂 Massachusetts – Remote

💵 $153k - $273.5k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Autodesk

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1982

🏗️ Construction

🏭 Manufacturing

💼 Consulting

Construction • Manufacturing • Consulting

Autodesk is a global leader in software for designers, engineers, builders, and creators. The company provides a comprehensive suite of design and engineering applications including popular products like AutoCAD, Revit, and 3ds Max. Through its Design and Make Platform, Autodesk empowers professionals across various industries to design, visualize, and manage projects efficiently, facilitating innovation and sustainability in architecture, engineering, construction, and manufacturing.

📋 Description

• Lead the end-to-end strategy, execution, and adoption of marketing analytics, measurement frameworks, and intelligence capabilities for Enterprise Marketing • Recruit, develop, and lead a global team of data strategists and analysts • Monitor and analyze business performance to identify trends, risks, opportunities, and actionable levers for Marketing • Establish measurement principles, KPIs, conversion definitions, attribution methodologies and windows, incrementality approaches, and other marketing effectiveness frameworks • Integrate attribution, incrementality, experimentation, marketing mix modeling, and predictive analytics to optimize investment across audiences, channels, campaigns, and programs • Define requirements for marketing data models, taxonomies, event structures, identity resolution, campaign hierarchies, and governance • Partner with Data Engineering, Data Science, Enterprise AI/ML, Marketing Technology, and Marketing to build governed AI-powered analytics and decisioning capabilities • Translate complex analytical findings into business implications, recommendations, and executive decision support • Report to the Senior Director of Worldwide Marketing Business Insights & Analytics • Partner with Marketing and Go-to-Market leadership and analytics and technology teams across Sales, Data Science, Data Engineering, and Marketing Technology

🎯 Requirements

• 10+ years of professional experience with significant domain expertise in B2B marketing, sales, go-to-market, or customer analytics • 5+ years of people leadership experience managing and developing technical and analytical talent, preferably across global or distributed teams • Experience developing and operationalizing marketing measurement strategies, including attribution, incrementality, experimentation, marketing mix modeling, funnel measurement, and marketing effectiveness • Strong understanding of modern marketing and customer data foundations, including data models, customer and contact identity, campaign and event taxonomies, cloud data platforms, and business intelligence environments • Experience applying predictive analytics, data science, and AI/ML-enabled capabilities to business and marketing problems • Understanding of data, governance, and measurement foundations required to support AI-powered analytics and decisioning • Ability to translate ambiguous business questions into analytical frameworks, measurement approaches, data requirements, and actionable recommendations • Ability to communicate with and influence senior non-technical stakeholders and partner with Data Engineering, Data Science, AI/ML, Marketing Technology, and other technical teams • Experience partnering across Marketing, Sales, Sales Operations, Customer Success, and other Go-to-Market functions • Strong executive communication and storytelling skills • Ability to lead multiple strategic priorities in a fast-paced, highly cross-functional environment • BA/BS in Marketing, Business, Economics, Statistics, Data Science, or another quantitative or relevant field

🏖️ Benefits

• Annual cash bonuses • Stock grants • Comprehensive benefits package • Health and financial benefits • Time away • Everyday wellness • In-person onboarding and/or in-person ID verification may be required