Principal – Offline Acquisition Marketing

🕒 October 1

🇺🇸 United States – Remote

💵 $127k - $223k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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• Open for 45 days.
• Jobs at this company usually fill in 49 days.

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Ethos

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Ethos is a life insurance provider offering a fast and convenient way for customers to apply for and receive life insurance coverage. Specializing in no-medical-exam policies, Ethos allows individuals to secure life insurance quickly, with coverage options ranging from term life for various durations to guaranteed whole life policies. The company emphasizes ease of use, providing online tools such as coverage calculators and educational resources, as well as customer and agent support. Ethos also offers additional benefits like estate planning aids as part of its insurance packages.

📋 Description

• Own the strategy, execution, performance reporting, and optimization of all Streaming TV/OTT marketing • Drive marketing performance in line with weekly, monthly, and quarterly budgets and goals • Partner with Creative, Analytics, MarTech, Product, and Finance teams • Enhance measurement practices to evaluate incrementality through frequent experimentation • Execute buying strategies through direct IOs and programmatic channels • Manage external agencies for media buys, negotiations, contracts, and reconciliations • Evaluate data vendors and tooling for targeting, optimized bidding, content-level visibility, attribution, supply path optimization, and buying efficiencies • Present recommendations on new test expansion opportunities and operational scaling, including AI-enabled systems • Present insights and forward-looking strategies to executives • Serve as the expert on channel buying and measurement strategies • Monitor industry and competitive trends, technologies, data clean rooms, betas, and best practices

🎯 Requirements

• Proven track record of success in-house at a high growth direct response B2C start-up; Fintech or Insuretech preferred • Deep knowledge of traditional offline, streaming TV, and online video; experience with TV, online video, or partnerships ideal • Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in a fast-paced environment • Executive presence and communication skills to influence senior leaders, drive cross-functional alignment, and build buy-in for high-impact growth strategies • Minimum of 5 years of experience managing offline performance marketing campaigns at high-growth companies where user acquisition was critical to company growth • Advanced MS Excel skills • Ability to work effectively with AI tools such as Hex, Claude, and Gemini • Excitement about developing marketing strategy and performing hands-on optimization • Experience with adtech and data teams to prioritize platform and measurement needs • Rigorous approach to testing, iterating, and implementing learnings

🏖️ Benefits

• Base salary of $127,000–$223,000 per year • US benefits; further details provided on Ethos’s careers page • Bonus, equity, and benefits may apply in addition to base salary

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