Managing Director – Global Web Marketing

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $95k - $135k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Humane World for Animals

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🤲 Charity

🤝 Non-profit

🌍 Social Impact

Charity • Non-profit • Social Impact

Humane World for Animals is a global 501(c)(3) nonprofit organization that works to end animal cruelty and suffering in all its forms. The organization conducts rescue and response operations, runs sanctuaries, advocates for policy and legal protections for wildlife and companion animals, campaigns on issues such as farmed animal welfare, animal testing, puppy mills, and trophy hunting, and provides educational resources, pet-care guidance, and volunteer and donation programs. Humane World for Animals operates internationally (lists work across Africa, Asia, Europe, Latin America, North America, and Australia), publishes resources and media (blogs, magazines, podcasts), and solicits public support through donations, fundraising, and a retail store to fund its lifesaving work.

📋 Description

• Develop best-in-class web platforms and user experiences for a global audience, supporting localized language, regulatory, and cultural needs • Manage web marketers, agencies, and external resources for redesigns, rebuilds, platform improvements, and maintenance • Develop a long-term platform stability and optimization roadmap focused on accessibility, performance, and conversion efficiency • Architect the overarching web content framework and governance model • Lead the team responsible for maintaining cohesive, integrated user experiences across websites • Manage and develop the web marketing team, including hiring, training, workload management, performance reviews, goal setting, and professional development • Collaborate with senior leadership to establish a multiyear global web strategy • Oversee enterprise-level web governance, policies, global content strategy, website requests, and the complete website lifecycle • Define tools, assets, and budgets needed to maintain web properties • Evaluate, report on, and improve website effectiveness using conversion, usability, performance, and mission-clarity metrics • Ensure website measurement and reporting support fundraising, advocacy, mission, and brand consistency • Ensure content follows internal brand style guidelines and content best practices • Evaluate and implement emerging technologies, including AI discovery and search developments • Provide strategic web marketing guidance and participate in organization-wide efforts • Stay current with web platform, digital governance, and nonprofit digital strategy trends

🎯 Requirements

• Bachelor's degree in English, Communications, Marketing, or another relevant field, or equivalent work experience required • At least 10 years of experience in marketing, with a concentration on web platforms required • Minimum of 5 years of management experience required • Experience executing online content strategies focused on clarity, authority, and conversion effectiveness rather than traffic growth alone • Demonstrated AI literacy, including understanding how AI-driven systems affect content discovery, attribution, accuracy, and trust • Experience supporting nonprofit organizations strongly desired • Experience partnering with online advocacy and fundraising teams to support conversion and trust building • Experience with content management systems, online conversion tools, web analytics tools, and project management systems • Engaging Networks and Drupal experience a plus • Proficiency with Google Analytics and Google Search Console • Experience with SEO tools such as SEMrush, Ahrefs, Moz, MajesticSEO, or BrightEdge preferred • Ability to lead skilled web professionals and set a strategic vision prioritizing trust, reliability, and conversion readiness • Strong problem-solving skills • Solid understanding of basic HTML required • Knowledge of staff management practices and ability to establish accountability and expectations • Excellent organizational, planning, and time management skills • Critical thinking and analytical skills • Excellent written and oral communication skills • Creativity, initiative, and self-direction • Ability to work independently and delegate effectively • Ability to build and maintain cross-organizational relationships • Attention to detail and commitment to high-quality outcomes • Familiarity with and interest in animal protection issues strongly desired • Ability to work Eastern Time hours and maintain flexibility for other time zones and occasional work outside standard business hours