Director, Email & Lifecycle Marketing

🔥 7 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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BenefitHub

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

👥 HR Tech

💰 $850k Venture Round on 2011-03

B2B • HR Tech

BenefitHub is the world's leading employee benefits portal and discount marketplace, utilized by thousands of employers across the globe, including in the U. S. , Canada, India, and the U. K. The company's mission is to enhance the daily lives of individuals by providing access to a vast selection of personally relevant benefits. BenefitHub has established itself as a leader in employee engagement, offering a no-cost benefits portal that is easy for employers to set up and use. With clients ranging from major corporations to small organizations and membership groups, BenefitHub delivers meaningful benefits designed to meet everyday needs and boasts a high engagement rate among its users.

📋 Description

• Execute the newsletter program as a high-performing media channel, optimizing sponsored placements and commissionable offers • Advise Ad Sales and Merchant teams on inventory, placement, and campaign best practices • Report program and placement performance to partners and leadership using defensible metrics • Own execution and performance of every campaign and translate results into best-practice guidance • Propose and execute the global 22-market newsletter strategy and roadmap • Create market-by-market campaign and inventory calendars • Oversee campaigns from planning through send and post-send analysis • Build, QA, schedule, and deploy newsletter and email campaigns in the ESP • Manage dynamic offer placement and segment/client targeting and suppression • Develop mobile-first templates and run ongoing A/B testing • Own inbox placement, sender reputation, and deliverability across sending domains and markets • Manage IP/domain warm-up, authentication, list hygiene, audience data quality, and feedback loops • Serve as internal expert on deliverability and mailbox-provider requirements • Design and run activation, welcome, re-engagement, and win-back journeys • Own audience segmentation and personalization by market, client, and member behavior • Manage product marketing and go-to-market sends for BenefitHub products and verticals • Define and track performance, engagement, deliverability, and lifecycle KPIs • Lead performance updates to marketing leadership, the executive team, and the broader company • Ensure advertiser- and partner-facing metrics are accurate and account for invalid traffic • Lead, coach, and develop a team of email marketers and specialists • Improve intake, QA, approvals, and reporting processes • Manage ESP, CDP, and deliverability-tool vendor relationships • Support ESP strategy, capability evaluation, and platform migration • Ensure compliance with CAN-SPAM, CASL, GDPR, and consent/subscription/preference requirements

🎯 Requirements

• 9+ years of hands-on email, CRM, or lifecycle marketing in a high-volume program • Experience monetizing a newsletter or email audience through sponsored placements and/or commissionable/affiliate revenue • Deep, hands-on expertise in email deliverability, compliance, and reputation management • Experience with IP/domain warmup, SPF/DKIM/DMARC, list hygiene, and mailbox-provider relations • Hands-on mastery of a major enterprise ESP and CDP / marketing-automation stack; current stack includes Iterable and Lytics • Experience with segmentation, dynamic content, automation, lifecycle journeys, behavioral targeting, and reporting • Proven success managing and developing a high-performing team • Strong command of segmentation, personalization, automation workflows, triggered campaigns, and A/B testing methodologies • Advanced knowledge of marketing analytics, attribution modeling, and performance measurement • Experience building KPIs and dashboards and translating performance data into insights • Judgment to distinguish genuine engagement from invalid traffic • Bachelor’s degree or equivalent practical experience • Preferred: background at an ecommerce, marketplace, perks/benefits, affiliate, deals, or media/ad-monetization company • Preferred: understanding of the HR, benefits, and employee-engagement landscape • Preferred: experience with multi-tenant programs, product-marketing/GTM email, global multi-market programs, and evaluating or migrating ESPs

🏖️ Benefits

• Medical and Dental (employer pays 75% of monthly contributions) • Telehealth (employer paid 100%) • Vision insurance (employer pays 100% of monthly contributions) • Domestic partner coverage for all insurance plans • 100% employer-paid life insurance • 401(k) retirement plan options, including employer contribution • Generous paid time off (PTO) • Generous sick time off (STO) program • Generous paid paternity and maternity leave policies • 11 holidays, including office closed the day after Thanksgiving • Flexible spending account program • Voluntary benefit programs (STD, LTD, life insurance, accident, cancer)