Director, Global Upstream Marketing

Job not on LinkedIn

🔥 8 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 11%

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Saluda Medical

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

💼 Consulting

🏭 Manufacturing

Healthcare • Consulting • Manufacturing

Saluda Medical is a pioneering company in the field of neuromodulation, focused on developing innovative platforms to treat chronic neurological conditions. They have created the Evoke® System, powered by their proprietary SmartLoop™ technology, which is designed to measure patients' unique biomarkers and continuously adjust stimulation to maintain therapeutic consistency. Saluda Medical is leading the way in transforming patient care through groundbreaking research and development, and their systems are widely recognized for their advanced capabilities in spinal cord stimulation therapy.

📋 Description

• Own the multi-year global product portfolio strategy and roadmap across the Evoke platform and adjacent opportunities • Assess portfolio performance, lifecycle position, and white-space opportunities; recommend investment, sustain, and sunset decisions • Lead portfolio planning and prioritization with executive leadership • Monitor competitive pipelines, emerging technologies, and clinical trends in neuromodulation and adjacent therapy areas • Identify and validate unmet needs through voice-of-customer research, KOL engagement, procedural observation, and market analysis • Translate market insights into product requirements, target product profiles, and user needs documents for R&D • Build and defend business cases for new product concepts, including market sizing, adoption modeling, pricing assumptions, and financial projections • Serve as marketing lead on phase-gate development teams through design, verification, and validation • Partner with Clinical and Regulatory on evidence strategy and claims development • Define global launch strategy, positioning, and geographic sequencing for pipeline products across U.S. and OUS markets • Lead the handoff to Downstream Marketing and Sales, ensuring launch plans, claims, and training foundations are in place • Support limited market releases and early evaluator programs; capture feedback and drive iteration • Serve as the authority on global market dynamics, market models, share tracking, customer segmentation, and procedural trends • Build and manage KOL and physician advisory relationships • Mentor and develop upstream marketing talent; manage direct reports as assigned • Champion the voice of the customer in executive forums, portfolio reviews, and board-level discussions

🎯 Requirements

• Bachelor's degree in business, engineering, or life sciences • 10+ years of progressive medical device marketing experience with significant upstream/portfolio responsibility • Neuromodulation, spine, or active implantable experience strongly preferred • Demonstrated success taking multiple products from concept through development to launch as the upstream marketing lead • Experience operating within a design control / phase-gate development process and partnering effectively with R&D • Strong command of market modeling, business case development, and financial analysis • Proven voice-of-customer and KOL engagement skills, including physician advisory boards and field-based research • Experience assessing, prioritizing, and supporting launches in markets outside the U.S., including regulatory and reimbursement considerations by geography • Executive presence and communication skills; comfortable presenting portfolio strategy to senior leadership • Experience with data-driven or closed-loop technologies, digital health, or products with a software/data component preferred • Prior work in a growth-stage company scaling from a single platform to a broader portfolio preferred

🏖️ Benefits

• Full-time employment • Equal opportunity and commitment to diversity • Opportunity to work on pioneering medical device technology • Opportunity to influence global product portfolio strategy and multi-year company growth • Opportunity to mentor and develop upstream marketing talent