SVP, Marketing

🔥 16 hours ago

🇺🇸 United States – Remote

💵 $247k - $329k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

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Logo of Credible

Credible

201 - 500 employees

Founded 2012

🛡️ Insurance

💼 Consulting

💸 Finance

Insurance • Consulting • Finance

Credible is a financial services marketplace that allows consumers to compare financial products from multiple lenders and providers. Offering a wide range of products such as personal loans, student loan refinancing, mortgages, credit cards, and insurance, Credible enables users to compare prequalified rates and find competitive financial solutions tailored to their needs. The platform prides itself on transparency and an easy-to-use interface, ensuring users can explore options without impacting their credit score through a soft credit inquiry. Founded in 2012, Credible aims to be a trustworthy resource for individuals seeking to make informed financial decisions.

📋 Description

• Lead and optimize a multi-brand marketing strategy across Credible’s owned properties and strategic media publisher partner network • Own and lead multi-channel marketing across Paid Search, Paid Social, Programmatic, Direct Mail, Display, SEO, Content, and Lifecycle marketing • Lead a data-driven Lifecycle Marketing program using segmentation, behavioral insights, and automation • Collaborate with Business Development to maximize economics, reach, distribution channels, and share-of-voice • Own budgeting and P&L accountability for revenue, profit, CAC, LTV, traffic, and ROI • Build and scale high-performing Paid, Organic, and Lifecycle teams • Conduct market sizing and ROI modeling to prioritize opportunities • Launch and scale Direct Mail and Programmatic Display channels • Establish measurement frameworks tracking leading indicators and long-term outcomes • Foster experimentation using data, insights, and testing • Stay current with ad tech, analytics, content optimization, and performance marketing best practices • Report to the CRO and collaborate with Business Development, Partnerships, Product, and Engineering

🎯 Requirements

• 10+ years of experience in marketing, with senior leadership across Paid Media, Organic Marketing, and Lifecycle Marketing • Proven track record of building and executing large-scale acquisition strategies with measurable ROI • Experience leading cross-functional marketing teams, spanning Performance, Organic, and Lifecycle • Strong background in budget ownership, P&L accountability, and revenue forecasting • Demonstrated success in working with external partners and publishers • 5+ years of people management • Media industry or financial services experience is a plus

🏖️ Benefits

• Annual discretionary bonus • Medical insurance • Dental insurance • Vision insurance • 401(k) plan • Paid time off • Other benefits in accordance with applicable plan documents

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