AVP, Marketing Strategy – Analytics

🔥 17 hours ago

🇺🇸 United States – Remote

💵 $124.2k - $175.8k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Horace Mann

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1945

🛡️ Insurance

💸 Finance

📚 Education

Insurance • Finance • Education

Horace Mann is a company that provides comprehensive insurance and financial solutions tailored for educators and public sector workers. The company offers a wide range of insurance options including auto, home, renters, liability, life, and supplemental insurance. In addition to insurance, Horace Mann provides retirement and financial strategies, such as 529 College Savings Plans, investment management, and student loan solutions designed specifically to help educators. They are committed to supporting educators through various programs, workshops, webinars, and partnership initiatives that aid in professional and personal financial wellness. Horace Mann is recognized for its strong financial stability and ethical governance practices, ensuring security and privacy for its nearly one million educator clients across the nation.

📋 Description

• Lead Marketing and Distribution strategy, analytics, and planning across Local Agent, Call Center, Partnerships, and Internet channels • Translate enterprise priorities into annual and multi-year channel strategies, forecasts, targets, investment choices, and performance roadmaps • Establish key performance indicators and lead operational analytics across the distribution funnel • Own lead analytics from generation through routing, contact, conversion, and retention; identify gaps and drive corrective action • Partner with Marketing and channel leaders to increase qualified lead flow, improve conversion, and optimize spend • Develop agent growth and market opportunity models guiding recruiting, expansion, investment, territory coverage, and channel capacity decisions • Translate data into recommendations that help agents grow their businesses and strengthen sales execution • Build dashboards, self-service tools, scorecards, and decision-support capabilities • Deliver proactive insights, scenarios, and executive narratives communicating opportunities, risks, and tradeoffs • Monitor consumer, competitor, economic, technology, and distribution trends • Lead cross-functional initiatives from problem definition through implementation and operating adoption • Establish analytics standards, metric definitions, data-quality expectations, and performance routines • Build, coach, and develop a strategy and analytics team of approximately four professionals

🎯 Requirements

• Bachelor's degree required; advanced degree preferred • 10 or more years of experience in strategy, analytics, planning, consulting, finance, distribution, or a related leadership discipline • Insurance or financial services experience preferred • Significant people-leadership experience with a record of building, coaching, and scaling high-performing strategy and analytics teams • Demonstrated ownership of enterprise or multi-channel strategy, analytics, and planning • Deep expertise in operational and sales-funnel analytics, including lead generation, routing, productivity, conversion, growth, retention, and investment effectiveness • Experience supporting field agent, call center, partnership, and digital or direct distribution models • Advanced quantitative and financial acumen, including modeling, forecasting, dashboard development, data visualization, and decision-tool design • Executive-level communication and influence • Proven ability to lead cross-functional initiatives from ambiguous problem definition through implementation and sustained operating adoption • Proactive, externally oriented perspective on customer, competitor, technology, and distribution trends

🏖️ Benefits

• Annual Incentive Plan: target incentive of 20% of eligible earnings, based on company performance • Periodic travel, including in-person engagement with agents and channel partners, may be required