Director of Lifecycle Marketing

🕒 September 10

🇺🇸 United States – Remote

💵 $195.8k - $271k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Upstart

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🚘 Automotive

💼 Consulting

🏥 Healthcare

Automotive • Consulting • Healthcare

Upstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. The company focuses on revolutionizing lending and credit risk evaluation by leveraging its AI marketplace, which allows for higher approval rates and lower loss rates for Upstart-powered banks and credit unions. Recently, Upstart has expanded its offerings to include automobile refinancing. With a mission to enable effortless credit based on true risk, Upstart is also known for its digital-first lending experience and holds a significant position in the financial services sector.

📋 Description

• Define and execute the long-term Lifecycle Marketing strategy across Upstart's products and customer journeys • Lead and develop a high-performing team of lifecycle marketing leaders • Establish priorities, performance expectations, and growth opportunities for the team • Own revenue and performance goals for Lifecycle Marketing • Use experimentation, optimization, and automation to improve customer engagement and business results • Partner with Product, Analytics, Creative, Product Marketing, and Growth Marketing teams • Deliver customer experiences across email, push, SMS, in-app messaging, and emerging channels • Establish scalable lifecycle infrastructure, governance, and measurement frameworks • Champion adoption of AI and automation to improve operations, experimentation, and productivity • Drive engagement and growth across the customer lifecycle for Upstart's products

🎯 Requirements

• Bachelor's degree or equivalent practical experience • 10+ years of experience in B2C Lifecycle Marketing • 5+ years of direct people management experience, including leading managers • 4+ years of hands-on experience building and operating enterprise marketing automation platforms • Experience owning revenue-driven Lifecycle Marketing programs with accountability for performance targets, experimentation, and measurable business growth • Knowledge of enterprise marketing automation platforms such as Iterable • Experience building lifecycle marketing programs for complex, regulated, or high-consideration customer journeys • Experience using customer data platforms (CDPs) to create and activate customer audiences • Ability to leverage AI tools for experimentation, workflow efficiency, campaign development, and marketing decision-making • Skill in translating long-term business strategy into scalable lifecycle programs while influencing cross-functional stakeholders • Availability to work across East/West coast time zones

🏖️ Benefits

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly • 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually • Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only) • Medical, dental, vision, and wellness resources • Supplemental health coverage for Canada • Health Savings Account contributions for eligible plans (US only) • Life insurance and disability coverage • Paid time off, sick leave, and company holidays • Paid family and parental leave • Family-centered fertility, parenthood, and caregiving benefits • Employee Assistance Program (EAP) with mental health support and life-centered resources • Financial planning tools and financial concierge service (US only) • Annual wellness allowance • Annual productivity allowance for relevant work tools and resources • Team events, all-company updates, and employee resource groups (ERGs) • Catered lunches and stocked micro-kitchens when working from company offices