Director, Product Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Availity

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

⚕️ Healthcare Insurance

☁️ SaaS

🔌 API

💰 Secondary Market on 2021-07

Healthcare Insurance • SaaS • API

Availity is a leading health information network that connects payers, providers, and technology partners in the healthcare industry. By facilitating over 13 billion clinical, administrative, and financial transactions annually, Availity streamlines payer-provider collaboration and enhances patient care through an integrated provider engagement platform. The company's solutions leverage artificial intelligence and interoperability to automate processes such as prior authorizations, revenue cycle management, and payment accuracy, ultimately reducing costs and improving efficiency across the healthcare ecosystem.

📋 Description

• Leading the development and execution of go-to-market strategies for products and solutions. • Partnering cross-functionally with product, sales, customer success, and marketing teams to drive alignment and business impact. • Conducting market, buyer, and competitive research to inform strategy, positioning, and growth opportunities. • Defining clear, differentiated positioning, messaging, and storytelling that resonates with target audiences. • Planning and supporting product launches, including communications, enablement, and cross-functional coordination. • Creating and guiding content that supports the buyer journey, sales conversations, and market awareness. • Partnering with demand generation and account-based marketing teams to drive pipeline and campaign effectiveness. • Enabling sales and partner teams with tools, training, and content that strengthen customer engagement. • Using data, analytics, and AI-enabled tools to improve decision-making, scale programs, and increase marketing effectiveness. • Leading team performance, prioritize resources, and drive measurable outcomes across product marketing initiatives.

🎯 Requirements

• Bachelor’s degree in marketing, business, computer science, engineering, or a related field; MBA preferred. • 10+ years of B2B technology or healthcare technology marketing experience, with at least 5 years in marketing leadership or management roles. • Proven success developing and executing go-to-market strategies that drive awareness, pipeline, and revenue impact. • Strong experience in product marketing, including positioning, messaging, launches, market research, competitive intelligence, and sales enablement. • Ability to translate complex products and market insights into clear, compelling narratives for buyers, customers, and internal stakeholders. • Demonstrated success partnering cross-functionally with product management, sales, customer success, engineering, and demand generation teams. • Strong analytical skills with experience using data, KPIs, and market insights to guide strategy and measure performance. • Familiarity with AI-enabled tools, marketing technology, analytics platforms, CRM, and automation tools to improve decision-making and scale impact. • Excellent written, verbal, and presentation skills, with the ability to influence executives and serve as a compelling storyteller. • Experience leading teams, managing budgets, and developing talent in a fast-paced, evolving environment.

🏖️ Benefits

• Competitive salary, bonus structure, generous HSA company contribution, healthcare, vision, dental benefits and a 401k match program that you can take advantage of on day one! • Unlimited PTO for salaried associates + 9 paid holidays. Hourly associates start at 19 days of PTO and go up from there with all the same holiday benefits. • Reimburse up to $250/year for gym memberships, participation in racing events, weight management programs, etc. • Education reimbursement! • Paid Parental Leave for both moms and dads, both birth parents and adoptive parents. • Various ways to engage with fellow Availity associates – if you’re near Jacksonville, we have lots of pop up lunches where lunch is provided for everyone.