Manager, Digital Marketing Automation

🔥 0 minutes ago

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

💵 $97.5k - $157k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Avantor

WebsiteLinkedInAll Job Openings

10,000+ employees

🧬 Biotechnology

🏥 Healthcare

🤝 B2B

💰 Private equity on 2010-08

Biotechnology • Healthcare • B2B

Avantor is a leading life science tools company and global provider of mission-critical products and services to customers in the life sciences and advanced technology industries. From discovery to delivery, Avantor works side-by-side with scientists worldwide to enable breakthroughs in medicine, healthcare, and technology by supplying laboratory consumables, chemicals, equipment, distribution and lab services used across research, development and production. Its portfolio is used at more than 300,000 customer locations in 180 countries; the company operates 200+ locations with 13,500+ associates and has a long operational history of over 120 years.

📋 Description

• Manage and develop a team of Email Marketing Leads, Coordinators, and Marketing Automation Coordinators • Prioritize resources and assign responsibilities for timely and accurate campaign execution • Drive operational excellence across campaign workflows, quality assurance, reporting, and platform optimization • Oversee global digital marketing campaigns across email, web, and social channels • Collaborate with stakeholders to develop audience-centric lead generation, nurturing, and retention campaigns • Own the marketing automation calendar and maintain visibility across global teams • Use Adobe platforms, Marketo Engage or equivalent, Adobe Real-Time CDP, and other automation tools to create, optimize, and scale campaigns • Ensure data integrity, enrichment, and compliance across CRM, CDP, and related systems • Support audience segmentation, journey mapping, real-time personalization, lead nurturing, and scoring • Monitor campaign KPIs by campaign, region, segment, and lifecycle stage • Partner with Analytics and Insights teams to derive learnings and optimize campaigns • Lead A/B and multivariate testing to improve click-through, conversion, and engagement metrics • Define, document, and continuously improve marketing automation processes, campaign frameworks, and SOPs • Contribute to marketing technology decisions, integrations, and future enhancements • Interact with senior management on digital marketing, department-wide initiatives, and customer engagement strategies

🎯 Requirements

• Bachelor’s Degree in Marketing, Business, or related field • 5+ years of experience in digital marketing or marketing automation • 2+ years of experience in a people leadership position • Hands-on experience with Adobe Real-Time CDP, Adobe Target, and/or Marketo Engage or similar platforms • Strong understanding of B2B demand generation and marketing automation best practices • Experience managing global or multi-region marketing programs • Deep knowledge of email marketing, lead nurturing, segmentation, scoring, and campaign automation • Strong project management and prioritization skills • Excellent communication and collaboration abilities across technical and non-technical teams • Strong analytical skills with Google Analytics, Excel, and reporting tools such as Google Looker Studio, Power BI, or QlikView • Familiarity with GDPR, CCPA, and their impact on campaign targeting and data usage • Experience with cross-functional marketing, web, and sales teams • Comfort working with CRM systems such as SAP C4C or Salesforce • Comfort working with project management tools such as Adobe Workfront, Asana, or Jira • Understanding of SEO, taxonomy, and content tagging strategies • Experience in B2B eCommerce or the life sciences/healthcare industry is a plus

🏖️ Benefits

• Medical, dental, and vision coverage • Wellness programs • Health savings accounts • Flexible spending accounts • 401(k) plan with company match • Employee stock purchase program • 11 paid holidays • 18 PTO days accrued annually • Volunteer time off • 6 weeks of 100% paid parental leave (except in states that offer paid family leave) • Learning experiences to support career growth and success • Diverse, equitable and inclusive culture