Finance Manager, E-Commerce

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $128.4k - $171.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💸 Financial Planning and Analysis (FP&A)

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Babylist

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

🛒 Retail

💰 $40M Series C on 2021-11

eCommerce • Retail

Babylist is the leading vertical marketplace and commerce destination for baby products, driving purchase decisions for more than 8 million people each year. It utilizes robust proprietary data, patented technology, and unbiased editorial guidance to recommend expert-tested products to those starting their parenting journey. Babylist registries connect new parents with their community of family and friends who help plan, prepare, and shop for a child's arrival. Founded in 2011 by Natalie Gordon, Babylist has grown from a side project into a generational brand in the $67 billion baby products market.

📋 Description

• Own financial visibility, efficiency, and performance across Babylist Shop's ecommerce business, from topline through gross margin • Partner with Merchandising, Planning, Supply Chain, Accounting, and Data • Work with the Director of Strategic Finance to turn analysis into pricing, promotion, and investment decisions • Proactively surface operational and strategic risks, opportunities, and recommendations • Own the monthly financial business review for Ecommerce, covering sales, margins, and trends • Own ecommerce forecasting, budgeting, and variance analysis • Lead pricing and promotional analysis, including ROI evaluation and optimization • Analyze Co-Op, DDA, and rebate programs and track accruals • Deliver SKU- and department-level reporting from revenue through margin • Ensure integrity of key ecommerce metrics with Data and Engineering • Build dashboards, KPI and operational reporting, business analyses, and executive-level variance explanations • Establish and manage financial processes and reporting frameworks • Use financial systems to provide visibility against financial targets • Contribute to monthly and quarterly board presentations, annual planning, and the 5-Year Plan • Implement AI-enabled improvements across ecommerce FP&A workflows

🎯 Requirements

• Deep ecommerce finance fluency, including AOV, gross-to-net, unit economics, gross margin, and contribution margin • Advanced financial modeling skills • Expertise in Excel and Google Sheets • Scenario analysis and management of large datasets • Executive- and board-ready communication with strong data visualization • Strong accuracy and quality control practices • Experience using AI tools such as Claude, ChatGPT, Copilot, or similar in finance workflows • Prior experience owning pricing and promotional decisions, focused on ROI and financial impact • Experience with financial planning systems such as NetSuite Planning & Budgeting, Oracle Hyperion, or similar • 5–8 years of experience, ideally in FP&A at a high-growth consumer technology or ecommerce company • 1–2 years at Manager level preferred, or equivalent ownership and scope in a lean, cross-functional finance environment • Bachelor's degree in Finance, Economics, Accounting, or a related field • MBA is a plus

🏖️ Benefits

• Target bonus • Competitive equity • Company-paid medical, dental, and vision insurance • Retirement savings plan with company matching • Flexible spending accounts • Generous paid parental leave and PTO • Winter Wonder Week: paid company-wide week off at the end of the year • Remote work stipend to set up your office • Perks for physical, mental, and emotional health, parenting, childcare, and financial planning • Competitive pay • Career advancement opportunities • Career progression and performance-based advancement • Leading AI tools such as Claude and ChatGPT from day one

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