Product Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $113k - $133k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Backblaze

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2007

🛍️ eCommerce

🏢 Enterprise

💰 $5M Series A on 2012-07

Cloud Storage • eCommerce • Enterprise

Backblaze is a cloud storage company that provides scalable and secure data backup solutions for both businesses and individuals. Their B2 Cloud Storage service offers S3 compatible object storage, allowing users to easily protect and manage their data with transparent pricing. Backblaze specializes in automatic and unlimited backup services for computer systems, ensuring data protection and recovery options for users, while also supporting integration with applications for enhanced functionality.

📋 Description

• Own the B2 platform narrative end-to-end, including its extension into AI-driven use cases • Develop positioning and messaging informed by customer research, competitive analysis, buyer needs, and the buyer journey • Build and maintain sales enablement materials, including talk tracks, kits, battle cards, and objection handling guides • Conduct regular customer interviews and win/loss analysis to provide buyer intelligence • Partner with the AI product marketing lead to align core platform and AI-specific narratives • Partner with demand generation to brief campaigns, define ICPs, and maintain messaging through the buyer journey • Enable customer-facing teams with tools and context to improve conversations and close more deals • Deliver a core messaging framework and initial sales enablement audit within the first 90 days • Work with the Director of Product Marketing, sales, and demand generation to keep the platform story sharp, current, and actionable

🎯 Requirements

• 5+ years of technology marketing experience, including 3+ years in a dedicated product marketing role • Demonstrated ownership of a product narrative from scratch through sales adoption • Experience running customer research and translating findings into impactful positioning • Experience building sales enablement materials adopted by sellers • Experience operating across multiple use cases and buyer personas • Comfort working alongside fast-moving technical teams such as AI product marketing • Background in cloud infrastructure, data storage, developer tools, or adjacent B2B SaaS spaces preferred • Strong written and verbal communication skills with the ability to distill complex technical concepts for business buyers

🏖️ Benefits

• Healthcare for family, including dental and vision • Competitive compensation and 401K • RSU grants for full-time employees • ESPP program • Flexible vacation policy • Maternity & paternity leave • MacBook Pro to use for work plus a generous stipend to personalize your workstation • Childcare bonus (human children only) • Fertility treatment and support • Learning & development program • Commuter benefits • Culture that supports a healthy work-life balance