Director of Growth Marketing – Demand Generation

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🔥 0 minutes ago

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BambooHR

1001 - 5000 employees

Founded 2008

👥 HR Tech

☁️ SaaS

🏢 Enterprise

HR Tech • SaaS • Enterprise

BambooHR is a company that specializes in HR software solutions. Its platform helps manage recruiting, onboarding, payroll, and other essential human resources activities, simplifying and improving the processes for businesses of all sizes.

📋 Description

• Translate overall company growth marketing strategies into actionable, integrated demand generation programs across digital, events, content, and partner channels. • Oversee and deploy the ~$1M marketing budget, managing full-time UK assets and global agency/creative contractors to maximize efficiency. • Embed advanced AI landscape tools and agentic capabilities into marketing workflows to accelerate high-volume content production and campaign delivery. • Build, launch, and optimize high-targeted ABM initiatives tailored to priority enterprise accounts to maximize commercial pipeline. • Drive scaled co-marketing relationships and channel visibility alongside key strategic partners (Salesforce, Adobe, OpenAI, Databricks). • Maintain rigorous real-time enablement and tracking of campaign metrics, focusing heavily on lead-to-cash conversion rates and marketing-sourced pipeline.

🎯 Requirements

• 7+ years of B2B marketing leadership, demand generation, or marketing operations experience. • Prior experience working within a service-based business or a fast-paced marketing agency environment. • Strong hands-on proficiency with modern marketing technologies and a deep understanding of the AI tool landscape (specifically Claude or similar LLMs). • Comprehensive knowledge of emerging attention trends and experience leveraging unconventional B2B channels (e.g., TikTok, Instagram Reels, AI Search). • Proven track record of executing successful co-marketing strategies or working within major tech partner channels.

🏖️ Benefits

• Medical Insurance • 401k • PTO • Sick leave • Remote working

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