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Director of Grocery

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🤠 Texas – Remote

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⏰ Full Time

🔴 Lead

👔 Director

🦅 H1B Visa Sponsor

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👻 Ghost score 10%

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Logo of Barcel USA

Barcel USA

201 - 500 employees

🏭 Manufacturing

📦 Logistics

📣 Marketing

Manufacturing • Logistics • Marketing

Barcel USA is a U. S. snack company that manufactures, markets, and distributes savory snack brands — including Takis, Popcornopolis, and Sanissimo — across retail and online channels. The company emphasizes high-quality manufacturing standards and food-safety certifications (C-TPAT, SQF) and offers a range of spicy rolled tortilla chips, popcorn, nuts, and healthier snack options. Barcel USA sells through major retailers and e-commerce platforms and highlights sustainability, supplier relationships, and career opportunities on its site.

📋 Description

• Lead Barcel USA's National Grocery business across key retail customers • Drive sustainable sales, profit, and market share growth • Develop and execute customer growth strategies and multi-year account plans • Lead Joint Business Planning processes with National Grocery customers • Analyze market trends, competitive activity, category performance, and retailer strategies • Serve as executive point of contact for assigned customers • Build relationships with key customer decision-makers • Lead negotiations involving pricing, promotions, contracts, assortment, and annual business agreements • Deliver sales, volume, profit, and market share targets • Manage customer P&L performance and trade investment budgets • Evaluate promotional effectiveness and ROI • Own forecasting, budgeting, and customer performance reviews • Develop corrective action plans for performance deviations • Partner with Marketing, Revenue Growth Management, Category Management, Supply Chain, Finance, Shopper Marketing, Demand Planning, and Distribution teams • Lead cross-functional initiatives for product launches, distribution gains, and customer initiatives • Coach, mentor, and develop National Account Managers and commercial team members • Establish performance expectations and ensure accountability • Support succession planning and organizational capability development • Lead strategic relationships with major National Grocery retailers • Manage a multi-million-dollar customer portfolio • Advise senior leadership on customer and market opportunities

🎯 Requirements

• Bachelor's degree in business administration, Marketing, Finance, or related field required • 10+ years of progressive sales and commercial leadership experience within Consumer Packaged Goods (CPG) • Significant experience managing National Grocery customers • Proven success in customer negotiations, strategic account management, and business planning • Experience managing large customer portfolios with significant revenue responsibility • Demonstrated leadership and team development experience • DSD experience required • Warehouse / Direct Sales experience • Expertise working with DSD teams

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