VP, Media Planning

Job not on LinkedIn

🔥 0 minutes ago

⛰️ Colorado, Illinois, +2 more states – Remote

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💵 $160k - $230k / year

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 0%

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BarkleyOKRP

501 - 1000 employees

Founded 1964

📣 Marketing

📱 Media

Marketing • Media

BarkleyOKRP is an independent, full‑service advertising and media agency (operating with a MissionOne Media capability) that combines integrated strategy, creative, design, and media to build and relaunch brands. The agency works across full‑funnel marketing — brand strategy, creative campaigns and platforms, design and identity, media planning & buying, CRM, data analytics and performance optimization — for major consumer and institutional clients (examples include Burger King, Frontier Airlines, Macy’s, Salvation Army, Inspire Medical Systems, Red Lobster and others). BarkleyOKRP emphasizes integrated teams (strategy, creative and media working together), scale while remaining 100% indie (600+ staff, ~$1. 1B media billings) and is a certified B Corp.

📋 Description

• Lead development of integrated media strategies across assigned accounts • Establish and steward strategic direction for assigned clients, aligned with portfolio priorities • Ensure deliverables align with strategic direction and business objectives • Apply audience insights, competitive intelligence, and marketplace trends to drive differentiated recommendations • Act as final quality reviewer before client delivery • Serve as senior day-to-day strategic client contact • Lead client communications and presentations • Build relationships with senior client stakeholders • Integrate with Creative, Strategy, Analytics, CRM, Activation, and Finance teams • Bring proactive media ideas that enhance creative impact • Lead and mentor Directors, Supervisors, AMDs, and Planners • Delegate work and monitor account health and team workload • Protect focus and prioritization within the pod • Provide actionable feedback and build team capability • Oversee media budgets and disciplined financial management • Monitor team bandwidth and staffing needs • Improve inefficient workflows and processes • Partner with Activation and Finance on execution and billing accuracy • Identify organic growth opportunities • Contribute to new business efforts as media lead • Apply marketplace insights to strengthen account strategy and team output • Report to the SVP, Media Planning

🎯 Requirements

• Bachelor’s degree or equivalent experience • 8+ years of media planning experience, including team leadership • Proven experience leading integrated planning across channels • Strong financial and media math proficiency • Executive-level presentation and storytelling skills • Deep knowledge of planning tools (Vivvix, Pathmatics, MRI-Simmons, Nielsen, SQAD, Guideline, etc.) • Strong cross-functional collaboration skills

🏖️ Benefits

• Multiple health insurance options • Flexible PTO • Life insurance • 401K

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