Director of Marketing Strategy

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🔥 35 minutes ago

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Barrena Branding & Marketing

11 - 50 employees

Founded 2023

📣 Marketing

💼 Consulting

Marketing • Consulting

Barrena Branding & Marketing is a full-service branding and marketing agency that helps businesses strengthen their digital identity and grow their market presence. With 8+ years of experience, Barrena offers brand and website design, marketing strategy and execution (including fractional CMO services), PR and reputation management, content creation and storytelling, and talent branding and attraction. They serve organizations at all stages — from startups to large enterprises — providing customizable, à la carte services to supplement in-house teams or act as a full external marketing partner.

📋 Description

• Lead marketing strategy development for a portfolio of clients across primarily B2B industries, with occasional consumer brands. • Run weekly client strategy meetings and act as the primary strategic contact for accounts. • Translate business goals into demand generation and marketing campaigns across channels such as content, email marketing, paid media, and digital marketing. • Review deliverables from our team (content, campaigns, website work, etc.) to ensure strategic alignment and quality before they reach clients. • Provide strategic direction and feedback to internal specialists and contractors executing marketing initiatives. • Collaborate with our project coordinator to ensure timelines and deliverables stay on track. • Analyze campaign performance and recommend optimizations to improve results. • Identify growth opportunities within client accounts and recommend new initiatives. • Guide messaging, campaign direction, and marketing priorities based on each client’s growth goals.

🎯 Requirements

• 8+ years of experience in marketing, ideally working with B2B organizations such as technology, healthcare, SaaS, or professional services. • Experience with consumer brands is a plus. • Experience building and optimizing lead generation and pipeline-driving marketing programs, including campaigns across channels such as email, content marketing, paid media, and digital marketing. • You’ve personally developed marketing strategies and guided campaigns from concept through execution, translating business goals into measurable marketing initiatives. • You have experience leading marketing teams, guiding specialists, and reviewing deliverables to ensure strategic alignment and quality. • You are comfortable leading conversations with executives, presenting strategy, and guiding clients through marketing decisions. • You can review deliverables and provide thoughtful strategic feedback to writers, designers, and campaign specialists. • You use marketing metrics and campaign performance data to refine campaigns and guide strategic decisions. • Experience working as a marketing leader or marketing director within an agency environment is a strong plus. • Must be available during standard business hours from 8 a.m. to 5 p.m. ET (with a one-hour break for lunch), with some flexibility. • This role also requires participation in periodic internal and client meetings via video.

🏖️ Benefits

• 100% employer-covered medical plan for employees • 401(k) retirement plan • Three weeks paid vacation plus nine paid company holidays • Six weeks of paid parental leave • Birthday day off • Volunteer day each year to support a cause you care about • Additional PTO earned each year of tenure • Remote-first work environment with flexible scheduling • Ongoing learning and professional development support

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