Director of Marketing Strategy

Job not on LinkedIn

🕒 July 27

🏄 California, New York, +1 more states – Remote

🏄 California – Remote 🗽 New York – Remote ☕ Washington – Remote

💵 $100k - $130k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 24%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Barrena Branding & Marketing

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

📣 Marketing

💼 Consulting

Marketing • Consulting

Barrena Branding & Marketing is a full-service branding and marketing agency that helps businesses strengthen their digital identity and grow their market presence. With 8+ years of experience, Barrena offers brand and website design, marketing strategy and execution (including fractional CMO services), PR and reputation management, content creation and storytelling, and talent branding and attraction. They serve organizations at all stages — from startups to large enterprises — providing customizable, à la carte services to supplement in-house teams or act as a full external marketing partner.

📋 Description

• Lead marketing strategy development for a portfolio of primarily B2B clients, with occasional consumer brands • Run weekly client strategy meetings and act as the primary strategic contact for accounts • Translate business goals into demand generation and marketing campaigns across content, email marketing, paid media, and digital marketing • Review content, campaigns, website work, and other deliverables for strategic alignment and quality • Provide strategic direction and feedback to internal specialists and contractors • Collaborate with the project coordinator to keep timelines and deliverables on track • Analyze campaign performance and recommend optimizations • Identify growth opportunities within client accounts and recommend new initiatives • Guide messaging, campaign direction, and marketing priorities based on client growth goals

🎯 Requirements

• 8+ years of experience in marketing • Experience working with B2B organizations such as technology, healthcare, SaaS, or professional services • Experience building and optimizing lead generation and pipeline-driving marketing programs • Experience with email, content marketing, paid media, and digital marketing campaigns • Experience personally developing marketing strategies and guiding campaigns from concept through execution • Experience leading marketing teams, guiding specialists, and reviewing deliverables • Client-facing experience leading conversations with executives, presenting strategy, and guiding clients through marketing decisions • Ability to provide strategic feedback to writers, designers, and campaign specialists • Ability to use marketing metrics and campaign performance data to refine campaigns and guide decisions • Availability during standard business hours from 8 a.m. to 5 p.m. ET, with some flexibility • Participation in periodic internal and client meetings via video • Must reside in the United States • Full-time W-2 employment • Agency experience is preferred • Experience with consumer brands is a plus

🏖️ Benefits

• 100% employer-covered medical plan for employees • 401(k) retirement plan • Three weeks paid vacation plus nine paid company holidays • Six weeks of paid parental leave • Birthday day off • Volunteer day each year to support a cause you care about • Additional PTO earned each year of tenure • Remote-first work environment with flexible scheduling • Ongoing learning and professional development support