Media Planning Associate

Job not on LinkedIn

🔥 4 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $51.5k - $64k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🚫👨‍🎓 No degree required

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Basis Technologies

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

📦 Logistics

📣 Marketing

💰 $25M Private Equity Round on 2021-04

Consulting • Logistics • Marketing

Basis Technologies is a company focused on streamlining and innovating the digital advertising industry. They offer a comprehensive platform that integrates and automates various aspects of digital advertising, including demand-side platforms (DSP), cross-device targeting, brand safety, fraud protection, and private marketplaces. The platform is designed to reduce operational complexity and manual effort by consolidating disparate systems and automating workflows. Basis Technologies also provides services such as media strategy, activation, consulting, and onboarding, along with education programs through their AdTech Academy. They emphasize efficiency, productivity, and collaboration within advertising operations, catering to enterprises looking for effective programmatic advertising solutions.

📋 Description

• Develop a foundational understanding of how digital channels work together in integrated media plans, including programmatic display, video, CTV, audio, paid social, and paid search • Support media proposal creation for assigned accounts using PowerPoint slides or Word deliverables • Shadow Integrated Media Planners on more complex accounts • Build familiarity with media metrics and assist in developing performance measurement plans • Manage internal workflows and timelines for assigned accounts • Act as a primary point of contact for day-to-day needs on assigned accounts • Partner with Integrated Media Planners on complex engagements • Stay current on the digital media landscape and Basis Tech capabilities • Identify opportunities and support account growth • Gain visibility into planning, buying, reporting, and delivery processes • Connect internal teams with client needs • Interpret campaign performance data, media briefs, and industry insights to guide strategic thinking • Contribute to execution and communication across internal and client-facing workstreams

🎯 Requirements

• Strategic thinking and proactive client service skills • Proven communication skills, particularly in a client-facing manner • Strong issue resolution and problem-solving capabilities • Ability to work well in a cross-functional team environment • Passion for learning and staying up to date on media research and systems • Intermediate MS Excel and PowerPoint skills • Commitment to creating inclusive, respectful environments • Thoughtful approach to collaboration, design, and decision-making prioritizing equity, access, and continuous learning • 6+ months of experience in digital media planning and/or buying is a bonus • Hands-on DSP buying experience is a bonus • Previous holistic media planning experience is a bonus • Experience in digital reporting dashboards such as Datorama is a bonus • Experience buying Paid Search and/or Paid Social ads is a bonus • Basis Certified is a bonus

🏖️ Benefits

• Flexible work week • 401k/RRSP matching • Mental health support • Paid sabbaticals • Generous parental leave • Flexible work options • Competitive benefits • Potential bonuses • Potential equity • Interview accessibility assistance