Senior Program Manager, Product & Marketing Operations

Job not on LinkedIn

🕒 June 25

🗽 New York – Remote

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💵 $110k - $130k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 51%

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Logo of Bask and Lather Co

Bask and Lather Co

11 - 50 employees

Founded 2020

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

Healthcare • Food & Beverage • Consulting

Bask and Lather Co is a direct-to-consumer haircare brand that specializes in natural, organic scalp and hair treatments designed to promote hair growth, strengthen strands, and address issues like alopecia, thinning, and edge loss. The Shopify-based company sells a range of products including scalp stimulators, hair elixirs, beard care, edge control, kits and bundles for different hair types (including 4C and curly hair), and offers educational resources like a hair type quiz and before-and-after results. The brand emphasizes organic ingredients, founder-origin storytelling, and eCommerce distribution with bundle deals, subscriptions, and pay-later options.

📋 Description

• Own end-to-end execution of new product development and marketing campaigns from concept through launch • Manage the full NPD lifecycle, including concept, R&D and formulation coordination, packaging, labeling, claims, compliance, sampling, testing, approvals, and launch readiness • Execute sales campaigns, retail launches and activations, TV segments, influencer campaigns, and partnerships • Lead formal project kickoffs and define SKUs, deliverables, assets, timelines, and dependencies • Build and maintain detailed timelines in Monday.com and manage critical paths • Ensure DTC, retail, and media products and campaigns are launch-ready • Identify risks early, communicate issues, and present solutions and recovery plans • Coordinate creative and product assets, reviews, approvals, and external submissions • Align Brand, Marketing, Social Media, E-commerce, Operations, Supply Chain, vendors, and partners • Maintain accurate documentation, timelines, asset organization, campaign details, logistics, product scope, and SKUs

🎯 Requirements

• PMP (Project Management Professional) certification REQUIRED • 4–7+ years of project management experience in fast-paced environments • Proven experience leading end-to-end new product development and marketing execution • Experience in beauty, CPG, or e-commerce preferred • Strong cross-functional leadership across Brand, Operations, Supply Chain, and external partners • Strong proficiency in project management tools; Monday.com preferred

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