Product Marketing Lead

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CreativeX

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

☁️ SaaS

B2B • Marketing • SaaS

CreativeX is a platform that specializes in optimizing creative content for marketing purposes. It uses data to measure and enhance the effectiveness of creative content, ensuring brand consistency and maximizing media efficiencies. CreativeX provides tools to manage the entire creative lifecycle, from assessing creative quality before launch to analyzing its impact in real-time. The platform aggregates global content performance data, enabling brands to make data-driven creative decisions efficiently and effectively. CreativeX supports major brands such as Nestlé and Bayer in improving return on ad spend and brand lift through its Creative Quality Score (CQS).

📋 Description

• Own CreativeX's positioning and messaging. You'll define how the market understands CreativeX — not just what the platform does, but why it matters and why now. You'll build messaging frameworks that work across a multi-persona audience: Insights and Analytics teams who care about attribution and opportunities to apply learnings at scale, Marketers and Commercial leaders who care about revenue and growth, Media teams that care about campaign performance, and Content and Creative teams that care about scaling big ideas and delivering effective assets. • Drive product launches that deliver growth and discussion. You'll own the launch process end-to-end - from early collaboration with Product and Engineering through to go-to-market execution with Sales and Customer Experience - and drive awareness, pipeline, sales, and adoption. Every launch should have a clear narrative, a measurable objective, and a plan that translates product innovation into commercial success. • Build competitive intelligence into a strategic asset. Our market is competitive and shifting fast. You'll develop and maintain a structured competitive intelligence program that gives Product and GTM the tools we need to win and differentiate. • Enable growth with content and tools that get used. You'll develop sales enablement content - pitch decks, one-pagers, objection handling guides, ROI frameworks — that accelerate deal velocity and improve win rates. You'll build tight feedback loops with Sales so that enablement stays grounded in what buyers actually ask and care about. • Translate technical depth into compelling storytelling. CreativeX's platform is sophisticated — AI-powered creative scoring, quality measurement at scale, deep integrations across the digital media ecosystem. You'll work closely with Product and Engineering to understand what's being built, then translate that into language a CMO and a marketing analyst both find compelling — without losing precision for either. • Set a high bar for content quality. Everything PMM produces — a launch blog post, an analyst briefing, a competitive one-pager — should reflect CreativeX's voice: clear, confident, and free of marketing jargon. You'll care about craft. • Support partner and co-marketing narratives. As CreativeX's partner ecosystem grows, you'll develop positioning frameworks and co-marketing assets that articulate joint value with technology and platform partners — helping the business show up consistently and compellingly in partner contexts.

🎯 Requirements

• 8–10 years of product marketing / marketing / GTM experience, with meaningful time in startups and technology companies • A portfolio that demonstrates high content standards: clear writing, sharp narratives, and storytelling that earns attention in a crowded market • Recent ideas and experience using AI to reinvent parts of the GTM and Product Marketing process • Instinct for positioning and messaging, with experience building frameworks that hold up across complex, multi-persona audiences and translate into real commercial outcomes • Desire to collaborate cross-functionally - you build trust with Product, Sales, Customer Success, and Customers/Prospects - you can drive alignment without needing positional authority • Experience supporting an enterprise sales motion for new and existing customers. You understand how to define and iterate a buying process, understand context for the content that’s needed, and can deliver content Sales repeatedly uses • Technical curiosity and storytelling skills. You can engage credibly with Product and Engineering on how product works and what’s possible, and know how to communicate value and tell a great story in videos, prototypes, slides, copy, a slack message, notion page, demo, or event • A track record in competitive intelligence that gets used. You’ve built battlecards, leveraged internal data, done win/loss analysis, and used insights to sharpen go-to-market strategy. • Comfort with ambiguity and uncertainty. You don’t always need to have all the answers up front. You are comfortable figuring things out, failing fast, and sharing what’s working and not working

🏖️ Benefits

• 🍎 Fully paid medical, dental, and vision (US) and Private Medical Insurance and Health Cash Plan (UK) • ✈️ Generous time off + bank holidays • 📚 Education budget to be used for individual learning experiences or grouped with your team for joint learning • 🧘 Annual subscription to Calm and Headspace for your mental wellbeing • 🎟 Monthly coaching to talk to a trained professional about career goals, relationships, and personal development • 💵 Competitive salary and commission plan including stock options, as we believe that everyone should have a stake in the business • 🍼 4-month full pay parenting leave for all employees who have been with the company for one (1) year • 🪴 Employee contributions to a 401(k) once they have completed their eligibility period