Junior Product Marketing Specialist

Job not on LinkedIn

🔥 44 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

🎁 Product Marketing

🚫👨‍🎓 No degree required

Where this job comes from

Posted on Bask Health's careers page, not through a job board

First seen by Remote Rocketship 44 minutes ago

Logo of Bask Health

Bask Health

11 - 50 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Pre Seed Round on 2022-05

Healthcare • Consulting • Logistics

Bask Health is a robust platform providing a comprehensive suite of customizable telehealth solutions. It offers tools such as a questionnaire builder, patient portals, and pharmacy fulfillment services, all secured with strong encryption and HIPAA-compliance. Bask Health seamlessly integrates telehealth and e-commerce, enabling streamlined patient care from consultation to delivery. The platform supports entrepreneurs, doctors, and developers by offering scalable no-code solutions that enhance user experience and business growth. With its nationwide pharmacy network, Bask Health empowers businesses to efficiently manage prescriptions, patient data, and order fulfillment across the entire digital health landscape.

📋 Description

• Support product marketing initiatives across Bask Health's software platform. • Draft and update product descriptions, feature announcements, and customer-facing content. • Assist with developing product positioning and messaging. • Translate product functionality into clear customer benefits. • Support the preparation of product launch materials. • Track launch deliverables, timelines, and stakeholder feedback. • Collaborate with product managers to understand new features and updates. • Work with engineering and design teams to gather accurate product information. • Help create product overviews, presentations, and feature summaries. • Assist with developing sales enablement materials. • Support website and landing page content updates. • Conduct competitive research on SaaS, e-commerce, and healthcare technology platforms. • Organize competitive findings into clear summaries and comparison documents. • Research customer needs, purchasing considerations, and product use cases. • Gather customer insights from sales and customer success teams. • Help identify recurring customer questions and product objections. • Draft messaging that addresses common customer needs. • Support customer onboarding and product education initiatives. • Help develop tutorials, guides, and feature walkthroughs. • Assist with preparing product demonstrations and supporting materials. • Maintain product marketing documentation and messaging libraries. • Organize product information, research notes, and launch resources. • Support internal communications about product updates. • Review marketing materials for accuracy, clarity, and consistency. • Coordinate revisions and approvals with relevant stakeholders. • Assist with tracking product marketing performance indicators. • Analyze customer feedback and content engagement trends. • Recommend improvements to product messaging and educational materials. • Support additional product marketing projects as business needs evolve. • Collaborate across product, engineering, customer success, sales, design, and company leadership. • Support accurate communication and internal review of clinical, pharmacy, or compliance-sensitive claims.

🎯 Requirements

• Approximately 1–2 years of relevant experience in marketing, product marketing, content marketing, communications, or related work, including internships or contract experience. • Strong written communication skills. • Ability to create clear, well-organized marketing content. • Interest in technology, software products, and product marketing. • Basic understanding of marketing principles and customer messaging. • Ability to learn complex software functionality and explain it clearly. • Experience conducting research and organizing findings. • Strong attention to detail and accuracy. • Good organizational and time management skills. • Ability to manage multiple assignments and deadlines. • Comfortable working with spreadsheets, presentations, and written documents. • Ability to communicate professionally with different stakeholders. • Strong analytical thinking and problem-solving skills. • Willingness to ask questions and seek clarification when needed. • Ability to incorporate feedback and improve work. • Comfortable collaborating with cross-functional teams. • Ability to work independently on assigned projects. • Interest in understanding customer needs and business challenges. • Familiarity with B2B SaaS concepts or willingness to learn. • Ability to organize information and maintain documentation. • Strong initiative and ownership of assigned responsibilities. • Adaptability in a changing software environment. • Ability to learn new tools and processes quickly. • Commitment to producing accurate, high-quality work. • Nice to Have: Experience in product marketing or SaaS marketing. • Nice to Have: Internship experience at a software or technology company. • Nice to Have: Familiarity with B2B SaaS business models. • Nice to Have: Experience writing product descriptions or feature announcements. • Nice to Have: Familiarity with e-commerce and direct-to-consumer businesses. • Nice to Have: Experience using Shopify, website builders, or merchant software. • Nice to Have: Experience conducting competitive or market research. • Nice to Have: Familiarity with product launches and go-to-market activities. • Nice to Have: Experience creating sales presentations or marketing collateral. • Nice to Have: Familiarity with Google Workspace, Microsoft Office, or similar productivity tools. • Nice to Have: Experience using Notion, Figma, Canva, or related collaboration tools. • Nice to Have: Basic understanding of customer acquisition and retention. • Nice to Have: Familiarity with product analytics or marketing performance metrics. • Nice to Have: Experience supporting customer onboarding or education initiatives. • Nice to Have: Understanding of product-led growth concepts. • Nice to Have: Familiarity with healthcare technology or telehealth platforms. • Nice to Have: Interest in artificial intelligence and emerging software products. • Nice to Have: Experience creating technical or educational content. • Nice to Have: A portfolio of writing samples, marketing materials, or relevant projects. • Nice to Have: Experience working in a growing technology company.

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