Product Marketing

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $63.9k - $85.2k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎁 Product Marketing

🚫👨‍🎓 No degree required

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This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Sunrun

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2007

💼 Consulting

🏭 Manufacturing

⚡ Energy

Consulting • Manufacturing • Energy

Sunrun is the nation’s leading home solar and battery installer, offering innovative solar energy solutions to help homeowners take control of their energy needs. The company provides a comprehensive service, from solar panel installation to maintenance, with a focus on cost-effective solutions through their Sunrun Subscription Plan. Sunrun's products include state-of-the-art solar panels, battery storage, and Tesla Powerwall, all designed to seamlessly integrate with home energy systems. With a million homes equipped, Sunrun guarantees high expertise in installation, a 25-year equipment guarantee, and tailored payment plans to fit individual home requirements. Additionally, Sunrun partners with companies like Ford to introduce cutting-edge technologies such as vehicle-to-home charging systems.

📋 Description

• Develop a deep understanding of homeowner needs, customer experiences, buyer personas, competitive landscapes, utility markets, and regional trends. • Identify opportunities, inform product strategy, influence business decisions, and strengthen Sunrun's market positioning. • Develop, manage, and execute marketing strategies and plans for solar, battery storage, and energy service offerings. • Lead product launches, regional and national campaigns, and customer engagement initiatives. • Develop differentiated, customer-focused product positioning and brand messaging. • Lead development of customer stories, testimonials, case studies, web content, email campaigns, brochures, presentations, social media, and educational resources. • Develop and maintain sales enablement materials, playbooks, competitive battlecards, presentations, product messaging, FAQs, and training resources. • Collaborate with Product Management, Sales, Customer Experience, Business Operations, Marketing, Communications, and external partners. • Develop initiatives supporting customer relationships, product adoption, retention, referrals, and expansion opportunities. • Establish and monitor KPIs, evaluate campaign effectiveness and marketing impact, and optimize initiatives using feedback, market intelligence, and performance data.

🎯 Requirements

• 2-5 years of related product marketing experience in CRM, database marketing, or loyalty marketing. • Bachelor’s degree in Marketing, Communications, or a related field preferred. • Deep knowledge of CRM databases and Marketing Automation Systems (e.g., Salesforce, Marketo). • Mastery in extracting qualitative and quantitative insights from data to drive business recommendations. • Excellent interpersonal and presentation skills, with the ability to build consensus among cross-functional partners. • Ability to perform standard office duties, including prolonged periods of sitting/standing at a desk and working on a computer. • Exceptional verbal and written communication skills; ability to present to executive-level builder partners.

🏖️ Benefits

• Employee development opportunities • Employee well-being programs • Employee safety programs • Equal opportunity employment

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