Product Marketing Manager, Customer Growth

🔥 12 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Conquest Planning Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

💳 Fintech

💰 Series A on 2023-02

B2B • Fintech

Conquest Planning Inc. is a leading financial planning software company headquartered in Canada, with additional offices in the UK and USA. The company is committed to a purpose-driven approach to delivering financial advice, ensuring that every individual has access to great financial advice. Their intuitively designed product features a simple onboarding process and utilizes data-driven artificial intelligence to create beautifully designed, hyper-personalized financial plans. Founded in 2018 by seasoned financial technology veterans, Conquest Planning aims to accelerate the delivery of financial services through its innovative software solutions.

📋 Description

• Lead the customer-facing side of launches for existing customers, including release communications, what's-new content, and Customer Success enablement • Define and execute product release tiers to drive feature adoption and business impact • Build adoption programs for new and underused capabilities through webinars, advisor training content, email journeys, and CS-led plays • Set adoption targets with Product and Customer Success for major releases and report against them • Support the direct-to-advisor 30-day trial with onboarding messaging, nurture content, and conversion experiments • Develop customer story narratives about Conquest's headless engine and its impact on advisor workflows • Equip account teams to sell expansion with business cases, value-realization stories, upgrade guides, objection handling, and customer proof points • Map buying networks inside customer firms and build programs to engage stakeholders • Support active expansion deals with deal-specific assets, ROI support, and objection coaching • Partner with Demand Generation on account-based programs for existing customers • Research adoption barriers, expansion wins and losses, and customer purchasing behavior • Build adoption and expansion reporting with product analytics, RevOps, and Marketing Operations • Bring customer insight to the Director of Product Marketing for positioning, roadmap input, and packaging • Use AI tools to synthesize customer calls, identify usage patterns, test messaging, and accelerate content production

🎯 Requirements

• 4–6 years in product marketing, customer marketing, or sales enablement at a B2B SaaS company with an enterprise, sales-led motion • Track record of driving feature adoption across an installed base, with metrics to demonstrate it • Direct experience partnering with account managers and customer success managers on live deals and customer conversations • Experience creating a customer growth program, playbook, or process from scratch • Analytical skills and comfort with Salesforce reporting and usage data • Strong writing skills, with ability to turn complex capabilities into content that changes customer behavior • Uses AI to move faster and critically evaluates its output • Exposure to PLG, self-serve, or trial-based conversion is a plus • Experience in fintech, wealthtech, or another regulated industry is a plus

🏖️ Benefits

• Hands-on coaching and a clear path to grow your career • Competitive compensation • Generous benefits • Inclusive work environment • Accessibility support during the recruitment process

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