Senior Product Marketing Manager, Gracenote Division

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $142.9k - $265.3k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

📣 Marketing

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Author the market narrative for scene-level video intelligence • Translate the platform story into segment-level value propositions for platform and distribution buyers, content owners, and the advertising ecosystem • Build and maintain messaging architecture, proof-point libraries, and terminology standards • Maintain competitive intelligence on AI video-understanding vendors, platform-native capabilities, metadata, and ad-tech players • Run structured voice-of-customer discovery with prospects, design partners, and internal commercial teams • Feed evidence-based requirements and prioritization input to product • Own launch strategy and execution across the portfolio, including tiering, readiness criteria, cross-functional plans, timing, and post-launch measurement • Build early-access and design-partner collateral, evaluation frameworks, success criteria, and reference stories • Track post-launch adoption and drive messaging or product-story improvements • Produce sales and partnership enablement materials, including pitch narratives, decks, battlecards, demo storylines, one-pagers, FAQs, and objection-handling guidance • Own buyer-facing responses to technical and trust objections concerning content rights, model training, retention, tenant isolation, explainability, and classification accuracy • Partner on strategic and design-partner opportunities • Brief analysts, shape emerging-category coverage, and represent the portfolio at industry events • Collaborate with corporate marketing and demand generation on campaigns, web content, bylines, webinars, and case studies • Partner with product management, engineering, sales, business development, partnerships, legal, security, privacy, and executives

🎯 Requirements

• Seven or more years in product marketing, including meaningful time at a senior or lead level in B2B technology, data, or media technology • Demonstrated command of segmentation, positioning frameworks, messaging development, launch management, competitive analysis, and enablement • Working knowledge of the video ecosystem, including streaming and CTV, FAST and ad-supported models, linear and live, device platforms and operating systems, distributors and aggregators, studios and content packagers • Understanding of how content metadata drives discovery surfaces, program guides, recommendations, and ad targeting • Technical fluency with multimodal AI and modern retrieval, including embeddings and vector search, semantic and natural-language search, ontologies and taxonomies, knowledge graphs, entity resolution, APIs, and data feeds • Experience taking new or category-creating products to market while reference customers, category language, or the buyer are still being established • Experience marketing the same underlying technology to structurally different buyers • Clear, dense, persuasive writing skills • Proven ability to align product, sales, partnerships, legal, and executive stakeholders without formal authority • Bachelor's degree required • MBA or equivalent experience welcome • Preferred: advertising technology exposure, content metadata standards or industry consortia familiarity, data licensing or data-product business models, and international or multi-region go-to-market experience

🏖️ Benefits

• Comprehensive health and wellness plans • 401(k) with a Nielsen company match • Generous paid time off policy • Company-provided vehicle, depending on the role • Discretionary incentive/bonus eligibility • Potential eligibility for bonuses, equity, or other incentives

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